Agencies
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Agencies
TestingTesting1,2,3
Trade-ins bombed but indexes excelled for audio/video catalog Crutchfield
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Agencies
Directions: Take That, Goliath
It’s no secret that mom-and-pop outfits have had a tough time competing against big corporations that can offer consumers lower prices thanks to their
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Agencies
Making the Connection: Telemarketing War Stories
OH, THOSE WACKY TELEPHONE REPS. Just when I think I’ve seen and heard it all, a colleague tells me a real humdinger and we shake our heads and share a
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Agencies
Wal-Mart Goes Private
Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen
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Agencies
One for the Books
The Web hasn’t worked for a lot of marketing efforts so far. But for some DMers especially those targeting techies it’s proving to be one of the best
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Agencies
An E-mail Survival Guide
NOT SO VERY LONG AGO, we complained about the volume of voice mail. Now we whine about too much e-mail. I overheard a fellow airline passenger noting
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Agencies
The Makeover Maven: Soul Searching
The headline for Watchfire’s ad may indicate the subject matter, but the promise is vague–maybe even somewhat inaccurate
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