Agencies
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Agencies
Music to Market By
I developed my love of music in the 1970s, when the corporate world was the very antithesis of what rock-n-roll supposedly represented. I was outraged
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Agencies
High-Tech Product, Old-Tech Marketing
Even in a softening economy, old-fashioned direct mail efforts can pay off for high-tech firms. At a time when a lot of companies are said to be pulling
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Agencies
International: Bill’s Delay Lights Up U.K. Cigarette Market
REGARDLESS OF THE OUTCOME of the United Kingdom’s recent general election, the biggest winners could turn out to be tobacco manufacturers. As a result
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Agencies
Employers’ Market
HOW HAS THE COLLAPSE of the dot-com world affected hiring practices? Direct marketing employers instead of employees have the upper hand. For starters,
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Agencies
Directions: Promotion Commotion
Direct response premiums tend to fall into one of two categories: either Perhaps the kids will like ’em or Sure it’s clever, but does it really sell what
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Agencies
Stats: Franchises
PROFIT MARGINS for franchises were up an estimated 10% to 12% in 2000, and similar growth is expected this year. Recent franchise expansion is being driven
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Agencies
A Place for Builders to Come
Zak Zakhariya is a risk-taker. He’d better be, since he’s starting a new Web business in this volatile market. But he believes his idea is so good, he’s
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