Agencies

• Agencies

  0% APR = 0% Interest on My Part

  I sometimes think the 0% APR mailers have their creative work done by a corps of automatons HOW MANY CREDIT CARD OFFERS have crossed your desk over the

• Agencies

  Putting the BOG to the Test

  ONE OF THE MORE SIGNIFICANT DECISIONS the U.S. Postal Service Board of Governors can make is to file a rate increase request with the Postal Rate Commission.

• Agencies

  A Second Helping

  Forget about those damn dirty apes We’re smacking our lips in anticipation of a real must-see sequel: Blood Feast 2: All U Can Eat. At press time, cult

• Agencies

  WHAT A TRIP!

  As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

• Agencies

  September 1, 2001

   

• Agencies

  DraftWorldwide Wins Singapore Airlines $10 Million Account

  Singapore Airlines (SIA) has appointed DraftWorldwide Singapore to handle its global work for two of its brands. The account is a two-year assignment , estimated to be worth about $10 million a year in annual billings. …

• Agencies

  High Anxiety

  Brokers, managers paint a gloomy picture in DIRECT’s annual List Roundtable

• Agencies

  All Together Now

  In May, Pat Harpell took a hard look at the economy and decided to have a good laugh at her prospects’ expense. Harpell, CEO of full-service marketing

• Agencies

  Special Report: Cable Casting

  Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an

• Agencies

  Clutter: Mall Bawl

  The Mall of America home to three Victoria’s Secrets and five Gap stores just got better: General Mills’ Cereal Adventure is open, blaring out its contribution