Agencies
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Profiles & Campaigns
Q&A: Coalfire on the Challenges of Selling Cyber Security
Coalfire CMO Patrick Kehoe talks with Chief Marketer about the hurdles and opportunities for selling cyber security services in today’s environment.
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Agencies
10 Killer Tips to Reach Gen Z
Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic,
truly knows how to capture the attention of Gen Z. He offers 10 tips. -
Profiles & Campaigns
Grant Thornton Teams With PGA for TV Spot
Audit and tax advisory firm Grant Thornton is leveraging a partnership with the
PGA in a new TV spot featuring pro golfer Rickie Fowler. -
Acquisition
What Trends Should You Spend Your Marketing Dollars On?
Trends come and go, but meaningful customer relationships stand the test of time.
Here’s how you can reach your customers through thick or thin. -
Agencies
What Micro-Influencers Can Do For You
Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.
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Acquisition
Google and Target Release Voice-Activated Coupon
Target is testing a voice-activated coupon as a way to encourage people to
start using Google Assistant to shop at Target. -
Social
How to Build—or Destroy—B2B Brand Loyalty
If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it’s not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.
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Acquisition
North Face Commits to Equal Representation of Women in Marketing with Global Campaign
The North Face is rolling out a massive first global initiative, Move Mountains, focused
on women to celebrate and share the stories of adventurous and courageous female explorers. -
Acquisition
Majority of Marketers Use Influencers: Survey
A new ANA survey uncovers the prolific use of influencer marketing
and the plans to increase spending on it. -
Agencies
Ten Questions to Ask Before You Hire a New B2B Agency
Choosing a new agency is a huge commitment for any B2B brand.
How do you know if a shop is really the right fit for you?
