Agencies Archives - Page 116 of 1932

3 Reasons Why Your Brand Might Need a Refresh

Every brand story is unique, yet the reasons for a brand refresh usually fall into a few common categories.

Direct Mail Is About Data, Not Being Pretty

Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.

Social

How to Grow a Meaningful B2B Instagram Following

For B2B marketers, using non-business social platforms like Instagram can be tricky. Here’s tips to make visual platforms work.

Acquisition

Calvin Klein Drops Print in Favor of Digital

Calvin Klein—known as much for its iconic denim as it is for its luxurious,
glossy and often controversial print campaigns—is saying goodbye to print.

Acquisition

Why You Should Emulate These 5 Brands’ Personalized Marketing Strategies

Forbes tells us why it chose five successful brands who serve
personalized marketing content that “makes us green with envy.”

Acquisition

Public Relations vs SEO: Which is Better for Online Reputation Management?

Public relations firms and SEOs have been duking it out over who’s better at online reputation management for decades. Here’s the pros and cons of both.