Acquisition
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Acquisition
4 Tips for Selling to CMOs
Execs from companies like Hasbro offer ideas for how to sell to the c-suite.
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Acquisition
Successful Webinars Start With an Optimized Registration Page
If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.
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Acquisition
Educating Audiences for Lead Generation
Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.
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Acquisition
All Roads Lead to Location Based Data
Location based data is paving the way for innovation in marketing on a local basis.
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Acquisition
5 Ways To Determine if Your Lead Gen Budget Stacks Up
Is your lead gen budget big enough—or competitive enough? The answer may surprise you.
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Acquisition
The Value of Testing in Online Prospecting
Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.
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Acquisition
Making Sense of Lead Gen Metrics and Your True ROI
Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?
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Acquisition
More Quality Leads Needed in Education Market
In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.
