Acquisition
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Acquisition
Why Email and Social Campaigns Should be Integrated
Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.
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Acquisition
6 Legal Risks Marketers Need to Understand Today
A slew of legal and compliance issues arose in a new survey with many of the issues involving the marketing space. Here are 6 risks you need to know about.
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Acquisition
7 Signals That Your Brand Has Lost its Way
It’s easy to get caught up in the fast pace of managing a brand’s marketing strategy and lose focus on the mission. These 7 steps will help.
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Acquisition
4 Top Agency Worries and How to Overcome Them
@JulieSpatola at @HubSpot outlines the top agency worries and shares solid advice on how to overcome them.
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Acquisition
MasterCard Transforming from Payments to Lifestyle Brand
When a mega brand like MasterCard makes a huge shift in its brand image and marketing, it’s worth hearing from the top marketer about why and how.
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Acquisition
Jack Daniel’s Works to Not Cannibalize Parent Brand
Jack Daniels’ varieties can attract new consumers without cannibalizing parent brand, says Brown-Forman.
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Acquisition
Five Ideas to Better Leverage Big Data
Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.
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Acquisition
Maximizing Media Spend Along the Customer Journey
In an age of immediate access and increasingly complex buying processes, it’s never more important to maximize your media spend: 5 Actionable Tips
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Acquisition
3 Methods to Gauge Influencer Impact
These 3 methods of measuring influencer marketing may be commonly used, but we can all use a refresher.
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Acquisition
How to Ask for a Client Referral: 7 Tips
You have a great client and you know that could recommend others, but how best to go about that. Here are seven ways to make sure the connection happens!
