Acquisition
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Acquisition
4 Top Agency Worries and How to Overcome Them
@JulieSpatola at @HubSpot outlines the top agency worries and shares solid advice on how to overcome them.
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Acquisition
MasterCard Transforming from Payments to Lifestyle Brand
When a mega brand like MasterCard makes a huge shift in its brand image and marketing, it’s worth hearing from the top marketer about why and how.
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Acquisition
Jack Daniel’s Works to Not Cannibalize Parent Brand
Jack Daniels’ varieties can attract new consumers without cannibalizing parent brand, says Brown-Forman.
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Acquisition
Five Ideas to Better Leverage Big Data
Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.
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Acquisition
Maximizing Media Spend Along the Customer Journey
In an age of immediate access and increasingly complex buying processes, it’s never more important to maximize your media spend: 5 Actionable Tips
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Acquisition
3 Methods to Gauge Influencer Impact
These 3 methods of measuring influencer marketing may be commonly used, but we can all use a refresher.
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Acquisition
How to Ask for a Client Referral: 7 Tips
You have a great client and you know that could recommend others, but how best to go about that. Here are seven ways to make sure the connection happens!
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Acquisition
Las Vegas Marketers Share 4 Secrets to Success
Taking risks is one key component in the success of marketers who sell Las Vegas to the rest of us.
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Acquisition
8 Best Practices to Optimize Your Incentive Program
Adopt these eight best practice”resolutions to optimize your incentive program in 2015.
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Acquisition
8 Phrases You Don’t Want to Hear from Your Creative Team
These 8 phrases spoken by the creative team can spell real trouble. Here’s what CMOs need to listen for.
