Acquisition
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Direct Marketing | Print
Learning From the Past: Digital Marketing Advice from 1923
David Ogilvy considered Claude Hopkins’ work required reading last century. Here’s why it still appplies to digital marketing in 2019.
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Acquisition
Shackleton’s Wild Tale of Antarctic Exploration and Lost Whiskey
Shackleton Whisky and Shazam turn gift boxes into augmented
reality experiences to bring the brand’s story to life. -
Acquisition
SunTrust Runs its Own Playbook for Super Bowl Weekend
SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans. -
Acquisition
New AI Tools for Better Engagement
AI-driven technology is developing exponentially, enabling brands to get consumer
feedback on a massive scale, without having to invest a great deal of time and money. -
Direct Marketing | Print
Navigating Consumers’ Quest for Convenience
Here are some proactive steps marketers can take to satisfy
consumer demand in this new era of efficiency, simplicity and convenience. -
Acquisition
AR & VR: 4 Ways to Succeed in a New Reality
Mixed reality is taking a leading role in modern B2C and B2B marketing efforts.
Take a lesson in key takeaways from unique mixed reality implementations. -
Acquisition
Edgy Tone Pops in New Diet Coke Campaign
Diet Coke has unleashed the latest iteration of its new global
brand platform to promote two new flavors. -
Acquisition
A Revealing Campaign: Beauty Unaltered at CVS
Customers shopping the makeup aisles are finding marketing imagery
showing real women—beautiful freckles, moles and all. -
Acquisition
Lowe’s Scores Massive Deal with the NFL
Lowe’s NFL sponsorship takes direct aim at Home Depot’s
core do-it-yourselfer. -
Acquisition
How Sun-Maid is Back in the Spotlight After a Decade in the Dark
With the new “Grow Young” campaign, Sun-Maid has big plans to pull itself back
up into the sunshine targeting a growth goal of $100 million in five years.