Acquisition
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Acquisition
Hampton Hotels Encourages Summer Vacations
Hampton Hotels wants consumers to travel this summer and to visit its Web site to find the latest hotel and activity information and vacation tips. This summer, Hampton is highlighting HamptonInn.com as a planning resource and anyone who books a room …
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Acquisition
Sony Sponsors Vans Warped Tour This Summer
Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours’ 10-year-anniversary. The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is …
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Acquisition
Wimbledon Meets Grand Central Station
NEW YORK—Tennis Magazine, British Airways, and Rolex Watch USA have turned Grand Central Station’s Vanderbilt Hall into a replica of All England’s Club, allowing commuters and tourists a virtual Wimbledon experience. British Airways presents the Tennis …
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Acquisition
Houlihan’s Vamps Up Summer
Houlihan’s Restaurants, Inc. celebrates the girls of summer with a Viva La Diva campaign in restaurants in six cities. Print ads, guerilla events, P-O-P and radio in some markets tout Thursday night Viva La Diva events with half-price appetizers and …
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Acquisition
TBS and Verizon Connect Viewers to Reality
Television viewers can now compete in real time against fellow viewers thanks to technology launched yesterday by TBS and Verizon. In support of its new reality series Outback Jack, TBS launched a live synched-to-broadcast initiative yesterday sponsored …
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Acquisition
AT&T Brings Text Messaging to McDonald’s and Kellogg’s
Following the huge success of American Idol text message voting, AT&T Wireless has brought the mobile phone technology to both McDonald’s and Kellogg’s for two promotions starting this summer. Beginning this week, more than 250 million McD’s food bags …
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Acquisition
Blockbuster and MasterCard Join Up for Movie Pass Program
MasterCard International and Blockbuster have kicked off a nationwide sweepstakes, Weekends Matter More at Blockbuster, in support of the national launch of the Blockbuster Movie Pass. Consumers who use their MasterCards at participating Blockbuster …
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Acquisition
Dallas Burns Team’s ID
The Major League Soccer franchise known as the Dallas Burn gets a new identity when it moves to a suburban stadium next season. The fan who can guess the new team name wins two sideline reserve seats for all 2005 MLS regular season and playoff matches …
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Acquisition
Wisk, Ripken Tout Dirt on 8 Million Bottles
Unilever touts dirt in an on-pack and online contest for Wisk that stars baseball great Cal Ripken, Jr. The June-through-October promo lets local communities collect on-pack points and the “team” with the most points at the end of the effort wins a …
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Acquisition
Yahoo! And HP Giving Away Hummers
Yahoo! Finance and HP are teaming up at the U.S. Open in Southampton this weekend to offer golfers a chance of winning a new Hummer H2 by scoring a hole in one. The two companies will take over The Southampton Driving Range on Saturday and Sunday and …