Acquisition
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Acquisition
Destiny’s Child to Play for Pepsi Billion Game Show
Destiny’s Child will perform this fall for the Pepsi Play for a Billion TV game show. One song from the group’s first performance in nearly two years this summer in Los Angeles will air exclusively on the Pepsi show set for Sept. 12. The group will be …
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Acquisition
While You Were Out Offers up a Dream Room
TLC is helping lucky homeowners upgrade their spaces with the Win While You’re Out sweepstakes beginning Sept. 13. TLC and partnering affiliates will give consumers nationwide the opportunity to win a $10,000 grand prize to turn an ordinary room in …
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Acquisition
NASCAR Teams With Cartoon Network
NASCAR and Cartoon Network have teamed to develop the NASCARtoon Racing brand, a customized on-air and online campaign sponsored by Kellogg’s and designed to engage young fans with the excitement of NASCAR racing through the familiarity of their …
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Acquisition
RadioShack Dangles Universal Orlando
RadioShack is sending 140 lucky winners on free trips to Universal Orlando as part of a July sweepstakes to drive in-store traffic. From now through July 29, customers can visit any participating RadioShack store and pick up a registration form or visit …
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Acquisition
K-Y Dangles a Double Date with The Bachelorette Duo
The sexual lubricant brand K-Y is getting romantic, encouraging couples around the country to go on dates via a sweepstakes that awards a double date with The Bachelorette duo Trista and Ryan Sutter. The sweeps ties in to the brand’s National Date Night …
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Acquisition
WGN Sending Fans to Wrigley
Superstation WGN has launched the Boys of Summer Sweepstakes, a promotion that awards all-expense paid trips to cable subscribers from around the country who can watch their hometown teams battle the Chicago Cubs at Wrigley Field. The contest is a fully …
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Acquisition
Tejada Hits a Homer for Century 21 Contestant
Paula Bowen of Renton, WA, may have never heard the name “Miguel Tejada” until he replaced New York Yankees slugger Jason Giambi in the Century 21 Home Run Derby. But the Orioles shortstop clubbed an event-record 27 homers in Houston Monday, topping a …
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Acquisition
Campbell, NBC Give Contest an On-Air Twist
Campbell Soup Co. has teamed with NBC and Scholastic for an unusual contest that runs on-air, on-pack, in schools and online. The American Dreams Essay Contest weaves a competition into the story line of American Dreams’ third season this fall: …
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Acquisition
Pfizer Signs $1 Million Ad Buy with Radio Disney
Pfizer has signed a $1 million advertising buy with Radio Disney to get the word out about its anti-itch cream to kids and their families. Two sweepstakes will be touted on-air. The Three Times the Adventure sweepstakes will award one lucky listener …
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Acquisition
Coke Promo Worries Military Brass
Coca-Cola Co. has no plans to curb its Unexpected Summer promo despite security concerns on military bases. Some military officials are worried that the cell phone and global positioning chips seeded in more than 100 cans could be used to eavesdrop on …