Acquisition
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Acquisition
State Farm Revs Up Business with Cars
Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney’s/Pixar’s upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site.
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Acquisition
Claritin Sweeps Scores with Soccer Teams
One local soccer team will score a chance to win a private coaching session with a U.S. Men’s National Soccer Team member Landon Donovan under a new sweepstakes from Claritin-maker Schering-Plough Corp.
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Acquisition
Dreyers Concocts Kids’ Recipe Contest
Nestlé Ice Cream is running its kids’ recipe contest again, dangling a grand-prize trip to its headquarters as “flavorologist” for a day.
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Acquisition
McDonald’s Tulsa Market Goes Mobile
Tulsa-area McDonald’s restaurants are launching an interactive promotion targeting cell phone owners with a mobile scavenger hunt and electronic coupon offer.
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Acquisition
Arby’s Fuels Apprentice Tie-in With Sweeps
Arby’s is boosting its recent sponsorship of The Apprentice with an online sweepstakes and an interactive Web site tied to its new Chicken Naturals product line.
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Acquisition
Airlines Loyalty Programs’ Mark Silver Anniversary Via Sweeps
Two major airline carriers are celebrating 25 years in the loyalty business with two separate sweepstakes that give away new Saturn roadsters and millions of frequent flyer miles.
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Acquisition
McDonald’s Launches ‘Casting Call’ for New Faces
McDonald’s is on the hunt for some fresh faces as part of a company-wide campaign to energize consumer ties to the brand.
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Acquisition
Lowe’s Dangles Tickets to 2007 NCAA
Lowe’s Cos. Inc. is tapping the fanfare generated from the National Collegiate Athletic Association’s (NCAA) men’s basketball games, which wrapped up last night, to drive home a promotion that sends one winner to watch next year’s game.
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Acquisition
Courvoisier Dangles Style Getaway in Major Campaign
Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.
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Acquisition
Dominos Launches XLP Promo, Sweeps
Dominos Pizza is out with a new pizza and sweepstakes designed to fill big appetites.