Acquisition
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Acquisition
Corona and Playboy to Party All Summer in $2 Million Push
Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.
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Acquisition
Pop-Tarts Keeps American Idol Tour Warm
Kellogg Co. is gearing up to go on the road again with American Idol again as presenting sponsor of The American Idols Live! Tour.
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Acquisition
Kodak, Frito-Lay Frame Photo Giveaway
Eastman Kodak Co. and Frito-Lay have teamed for an early- summer promo that puts chits for free photos on bags of Lay’s potato chips.
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Acquisition
Mutual of Omaha Readies Wild Kingdom Tour
Mutual of Omaha Insurance Co. takes its iconic Wild Kingdom on the road next month.
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Acquisition
Hershey Taps Country Music, Film for Promos
The Hershey Co. this week breaks an on-pack and online sweeps leveraging its title sponsorship of Tim McGraw and Faith Hill’s “Soul2Soul II” tour.
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Acquisition
Kellogg, Energizer Drive Promos for Disney’s Cars
Energizer and Kellogg’s are among the latest brands to sign on as promotional partners backing Disney’s/Pixar’s upcoming release of the animated film Cars
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Acquisition
Guinness Dangles $20,000 Home Bar in Contest
Guinness is looking for fans to design the ultimate in-home bar; in the process, one stout fan may win a beverage center worth about $20,000.
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Acquisition
Yu-Gi-Oh Invades Carl’s Jr., Hardee’s Kids’ Meals
Carl’s Jr. and Hardee’s have unleashed their latest kids’ meal promotion tied to 4Kids Entertainment’s popular Yu-Gi-Oh property, dangling an online sweepstakes for a chance to win Yu-Gi-Oh merchandise.
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Acquisition
AirTran Sweeps Goes Car Racing
AirTran Airways has teamed up with XM Satellite Radio and Andretti-Green Racing (AGR) for a sweeps that will give four racing fans the opportunity to experience the Indianapolis 500 on May 28.
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Acquisition
Smirnoff Puts New Cocktail Consultant to Work
In March, Smirnoff vodka began searching for an “enthusiastic drinks guru” to delve into the culture of cocktails, report back with his findings and represent the brand. It didn’t take long to identify the perfect candidate.