Acquisition
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Acquisition
Consumers Vote for Oreo Idol
Kraft Foods is reprising its Oreo & Milk Jingle Contest for a second year, but this time, consumers pick the winner.
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Acquisition
In Major Move, Disney Integrates Global Marketing
Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme.
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Acquisition
CoolBrands, Godiva Will Always Have Paris
New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower.
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Acquisition
Hampton Campaign Turns Consumers Into Bed Heads
Hampton hotels are giving new meaning to the term “bed head” as part of a new campaign and mobile marketing tour designed to promote its new bedding package.
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Acquisition
Fujifilm Clicks on Summer Game
Fujifilm USA is running a summer game with a slate of travel prizes in an effort to boost digital printing and sampling of its new QuickSnap 1000 disposable camera.
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Acquisition
Panasonic’s Bunny Neuter Promo Jabs Energizer
Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor.
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Acquisition
Twix Touts Sweeps Via Radio
Twix kicks off summer with an online sweeps through radio spots airing on Westwood One.
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Acquisition
WNBA Ties Sweeps to New AOL Programming
AOL.com will begin delivering WNBA content through its online channels in a multi-year programming deal that extends a partnership that kicked off six years ago.
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Acquisition
Morton Salt Pours Out Sweeps
Morton Salt highlights the history of its iconic “Umbrella Girl” with a summer sweepstakes and instant-win game.
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Acquisition
Wise, Modell’s Pitch Baseball Sweeps
Wise Foods is playing ball with Modell’s Sporting Goods this month with a “Double Play!” joint promotion.