Acquisition
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Acquisition
Gatorade Tiger Takes Off with Moon Drive Ad, Contest
Gatorade is pushing its new Tiger Woods signature sports drink with a multi-layered marketing campaign including TV spots and a virtual online golf game, all tied to the moon.
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Acquisition
Papa John’s Puts Up NCAA Tourney Photo Site
Papa John’s is pushing its pan pizza and its profile as official delivery pizza of National Collegiate Athletic Assocation March Madness with a Web site aimed at capturing that madness on digital cameras.
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Acquisition
TV Guide Reprises ‘Sexiest Stars’ Contest
TV Guide is running its second annual TV Sexiest Stars promotion, with fan voting starting today in various categories for most appealing male and female celebrities.
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Acquisition
Cottonelle Pushes Comfort Message Via Mobile Tour
Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign.
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Acquisition
Wilson Runs NCAA Facebook Photo Contest
Wilson Sporting Goods is inviting fans to show their college team spirit by posting photos on Facebook.
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Acquisition
Quiznos Follows ‘Apprentice’ Appearance with Promo
Quiznos is extending its appearance last week on “The Celebrity Apprentice” with an in-store sandwich offer tied to the show and an online contest.
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Acquisition
Lane Bryant Offers Closet Makeover via In-Store Sweepstakes
Lane Bryant is driving traffic to its stores with a sweepstakes offering the chance to win a closet makeover and new wardrobe.
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Acquisition
MTV, Doritos Partner for Reality Series
Frito-Lay’s Doritos brand and MTV are in the final days of their nationwide search to find some spicy girls and sweets guys to participate in a short-form dating reality series debuting in April.
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Acquisition
Johnsonville Sausage Kicks Off Grilling Season Early
Johnsonville Sausage wants people to think now about summer grilling. To get them in the mood, it’s staging an event at the John Hancock Center in Chicago, where it was 34 degrees yesterday.
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Acquisition
Friday’s Recipe Contest Rewards a Chili’s Employee
A recipe contest featured on the Food Network cable channel and sponsored by T.G.I. Friday’s has produced its latest category winner, a chipotle grilled steak sandwich.
The winning entrant? A manager of a Long Island Chili’s Grill & bar restaurant, one of Friday’s rivals in the casual dining industry.