Acquisition
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Acquisition
Book Publisher Seeks Teen Activists
Publisher Little, Brown’s young reader division is partnering with a teen service organization to get readers involved with the worthy social cause of their choice
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Acquisition
Wisk Rolls Out Passion Sweepstakes
Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality.
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Acquisition
Gillette Runs Contest to Find Sports Phenom
Playing off its relationship with golfer Tiger Woods, Gillette is running a contest to find exceptional athletes in any ball sport.
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Acquisition
National Pretzel Day Honored with Giveaway
Pretzelmaker and Pretzel Time are paying homage to National Pretzel Day with a free pretzel giveaway.
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Acquisition
Dos Equis Launches ‘Interesting’ Job Search
As part of an integrated ad campaign, Heineken beer brand Dos Equis is launching a promotion using TV, print, radio, digital and out-of-home ads to find a new personal assistant for its spokesman, the self-styled “Most Interesting Man in the World.”
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Acquisition
Taco Bell Launches Gas Card Giveaway Game
Taco Bell is using gas cards as an incentive to drive people to its restaurants to buy large or extra large beverages.
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Acquisition
LG, Alloy Media Give Musicians a Shot at Stardom
LG and Alloy Media + Marketing have launched a contest to give one aspiring musician a cash prize in a high-profile competition.
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Acquisition
Mexico Tourism Board Boosts Travel with Sweeps
The Mexico Tourism Board is running a regional text messaging sweepstakes offering weekly chances to win a trip to Mexico.
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Acquisition
Quaker Pushes New Product with Sweeps
The Quaker Oats Co. is promoting its new Quaker Chewy 90 Calorie Bars with a sweepstakes offering a designer handbag filled with goodies.
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Acquisition
McDonald’s Gets Musical with ‘American Idol’ Premiums
McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show