Acquisition
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Acquisition
Ann Taylor Launches European Giveaway
Ann Taylor has launched a sweepstakes offering a posh trip to Europe in an effort to build its customer file
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Acquisition
KFC Hidden Image Pushes Snacker Products
KFC is once again using subliminal messaging in its advertising to boost interest in its brand. This time, the message won’t just past below the normal limits of perception, people are being asked to seek it out for chance to receive a free Snacker sandwich.
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Acquisition
AutoTrader.com Runs Sweeps to Push ‘Speed Racer’
AutoTrader.com is running a $30,000 sweepstakes in a campaign to plug the upcoming release of “Speed Racer” from Warner Bros. Pictures and Village Roadshow Pictures.
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Acquisition
Dr Pepper Teams with Supervalu, Kroger to Promote ‘Indy’ Flick
Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”
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Acquisition
American Airlines Pushes Mobile Site with Sweeps
American Airlines is teaming up with Nokia to run a sweepstakes to promote the airline’s new Web site, AA.com, available on mobile devices.
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Acquisition
Post-it Notes Contest Seeks Unique Uses
3M is partnering with YouTube and Google to launch a video contest to search for the most creative uses of its Post-it Notes.
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Acquisition
Heinz Names Winner of Consumer Generated Ad Contest
A Chicago man was named the top winner in the H.J. Heinz Co. user-generated commercial contest.
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Acquisition
Office Depot NASCAR Small Biz Campaign Gets Viral
Office Depot is giving small business owners a way to improve the odds of getting their company name on a NASCAR stock car by conducting viral campaigns to build support.
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Acquisition
MTV Rolls Out Movie Contest Through UGC Sites
MTV and Mark Burnett Productions are searching for precocious film directors interested in a shot at an MTV Movie Award.
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Acquisition
‘Iron Man’ Texts with LG Mobile
LG Mobile Phones has partnered with Paramount Pictures to create a multi-faceted campaign for the film “Iron Man” across multiple media platforms.