Acquisition
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Acquisition
Motorola, Sprint Team on Gas Giveaway
Mobile phone maker Motorola and wireless carrier Nextel are offering to give new customers the fuel to travel and the phones they need to call home once they get there
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Acquisition
Newcastle Import to Bring Some Yanks to Britain
Newcastle Brown Ale, which leads the imported ale category in the U.S., wants to bring four lucky colonists back to the home country for some rock and roll next year
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Acquisition
Build-A-Bear Workshop Debuts ‘Hannah Montana’ Bear
Build-A-Bear Workshop is backing its newest stuffed bear tied to Disney’s “Hannah Montana” with a sweepstakes offering the chance to a trip to the TV show set
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Acquisition
American Eagle Hosts Jonas Brothers Concert, Sweeps
American Eagle Outfitters’ new kids’ brand, 77kids, is leveraging entertainment to promote a new apparel line by hosting a concert with the Jonas Brothers in Novembe
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Acquisition
HBO Screens ‘Entourage’ on Virgin Flights
HBO will hype the fifth season of its “Entourage” series by screening last season’s episodes on all Virgin America flights
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Acquisition
Scholastic Teams with Jif, Smucker’s for Contest
Scholastic Media has teamed up with the J.M. Smucker Co, to launch an essay contest offering the chance to win books for home and school
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Acquisition
Verizon Warns of Sweepstakes Scam
Verizon has issued a warning that a mailing that appears to be affiliated with it falsely informs consumers that they have won $750,000
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Acquisition
TNT Scores Triple Play with ‘Raising the Bar’
TNT has a trio of sponsorship deals in place for its new “Raising the Bar” legal drama, which include a cross-platform deal with Nissan tied to a sweepstakes
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Acquisition
Sara Lee Launches Campaign Tied to ‘High School Musical 3’
Sara Lee Fresh Bakery is backing its Soft & Smooth bread products with a tie-in to Disney’s upcoming “High School Musical 3: Senior Year” film, the company’s largest marketing initiative since 2005.
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Acquisition
Denny’s Names Presidential Posers in Contest
The votes are in and America has picked its top choices for the best presidential posers in Denny’s “Vote For Real” campaign