Acquisition
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Acquisition
The Future of Lead Generation: Q&A
DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.
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Acquisition
Dole and Rachael Ray Broaden Reach of Cook-Off Contest
Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.
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Acquisition
2013 February’s Greatest Hits
Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.
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Acquisition
Vidalia Fights Competition with New Five-Year Plan
The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”
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Acquisition
Nooooo. Not the Iron!
Monopoly’s Facebook contest ends in defeat for the iron and victory for the cat.
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Acquisition
Coke Pulls it Off Again!
“Coke Chase” results go far beyond the aggressive performance goals the brand had set.
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Acquisition
Using Co-Registration to Build Your Email Database
One question has been dogging marketers for years: how do you obtain and scale the acquisition of consumer permission in the first place?
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Acquisition
Heineken’s Global Head of Design on its Bottle Design Challenge: Q&A
Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand’s 140th Anniversary “Future Bottle Design Challenge.”
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Acquisition
My Bet is on the “Coke Chase” Showgirls
Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.
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Acquisition
Yellow Post-it Fever? Yes, I’m sure I have it.
Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.