Acquisition
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Acquisition
Unilever Pairs with Startups to Stay Young & Relevant
The Unilever Foundry program is experimenting with startups as a way to market its brands in the enterprising nature that a startup would.
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Acquisition
Oreo Lets People Customize Packaging to Bolster E-Commerce
Oreo is in a fearless marketing stage as evidenced by its latest campaign, Oreo Colorfilled. Here’s a take on that campaign as well as a look back.
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Acquisition
Chinese Attach Models to Buses for Marketing Stunts
It’s wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.
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Acquisition
Dr Pepper’s Social Coupon Referral Campaign Takes Off
A recent social coupon referral campaign for Diet Dr Pepper helped drive sales and brand awareness with impressive results.
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Acquisition
6 Legal Risks Marketers Need to Understand Today
A slew of legal and compliance issues arose in a new survey with many of the issues involving the marketing space. Here are 6 risks you need to know about.
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Acquisition
5 Tenets to Reach Multicultural Millennials: Moet Hennessy
Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.
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Acquisition
3 Multicultural Marketing Lessons from Allstate
Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.
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Acquisition
Dunkin’ Donuts 6 Brand Building Principles: John Costello
John Costello, president, global marketing and innovation, Dunkin’ Donuts, on the six principles that drive brand building.
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Acquisition
The 10 Marketing Trends You Can Count on for 2016
Marketing trends can be hard to predict. Here’s a look into the future at 10 marketing trends that will help you drive conversations and conversions.
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Acquisition
Lisa Mann, EVP Marketing, Kind, on Using Kindness as an Edge
Lisa Mann, EVP, marketing, Kind Healthy Snacks on marketing kindness, her approach to content marketing and her career move from sales to marketing.