Acquisition
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Acquisition
4 Ways to Reach the New Millennial: Generation Z
Gen Z is different from its predecessors and should be treated as such. Here are 4 things to keep in mind when marketing to Generation Z.
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Acquisition
Bacardi Takes Havana Club Rum National
As a fight over the rights to the Havana Club rum brand name continues, Bacardi has rolled out a new campaign for Havana Club rum.
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Acquisition
Walmart “Smiley” Face Returns after 10-Year Hiatus
Walmart is hoping that the return of its yellow smiley face will be a friendly reminder to consumers that it continues to pride itself on its low prices.
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Acquisition
Is a Racist Laundry Detergent Ad Really Ok to Air in China?
A racist laundry detergent ad appears to play well in China, but not online.
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Acquisition
How to Improve Your Mobile Marketing Campaigns
Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns.
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Acquisition
Red Bull + GoPRO = Extreme Marketing
It’s a partnership of extremes, GoPRO and its gear participating in over 1,500 Red Bull events each year as part of a new global partnership.
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Acquisition
New Study Looks at Effects of Sensory Marketing Tactics
A new study has determined that, in fact, consumer preference can be altered by sensory marketing tactics but not everything goes smoothly.
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Acquisition
Airbnb Community-Curated Content Shapes Marketing
Airbnb has upped its strategy to use community-curated content to help drive sales and get word out about all the host homes it markets across the globe.
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Acquisition
Marriott VP Digital Marketing on Digital, Apps and Guests
Andy Kauffman, Marriott International’s VP digital marketing & Marriott.com, talks about how Marriott’s marketing strategy plays out across digital.
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Acquisition
4 Must Do’s to Successful Cross-Channel Marketing
Here are four key strategies for successful cross-channel marketing including, visibility and measurement, a real challenge for CMOs.