Acquisition
-
Acquisition
How Effective Are Your P-O-P Displays?
To get the most out of in-store P-O-P displays, consider these three design and deployment questions.
-
Acquisition
Empowerment is the New Stereotype Women Hate
Here are three examples—Vera Bradley, Wrangler, Cosmopolitan UK—using the empowerment message—the latest stereotype women hate.
-
Acquisition
McDonald’s CMO on Content, DDB and Other Stuff
McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business.
-
Acquisition
Taco Bell’s CMO Marisa Thalberg on the New “Feast for $1 All Day” Promotion
Marisa Thalberg talks about why the Renaissance Festival theme of the new “Feast for $1 All Day” campaign will resonant with Millennials and more.
-
Acquisition
3 Ways to Feed the Relentless Content Creation Beast
If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage.
-
Acquisition
Digital Transformation Pays Off in Bottom Line: Altimeter Study
A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.
-
Acquisition
Which Technologies will Change the way we Understand Target Audiences in 2017?
As we know, understanding target audiences can make or break your campaign. If your message isn’t relevant and engaging your hard work is all for naught.
-
Acquisition
Want More Referrals? Listen to Your Clients
This author from HubSpot outlines five key ways to leverage feedback from your clients to acquire new business.
-
Acquisition
No Sugar Coating in Skittles Response to Trump Jr. Tweet
Wrigleys’ VP, Corporate Affairs, Denise Young released a curt statement in response to Donald Trump Jr’s comparison of Skittles to Syrian refugees.
-
Acquisition
4 Ways to Use Mobile to Optimize Back-to-School Shoppers
Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.