The makers of Carolans Irish Cream have increased marketing spending by 25% and redesigned the packaging to give the liqueur a new look and build market share.
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| Carolans gets a new look |
Carolans, the second-largest Irish cream liqueur brand behind Bailey’s Irish Cream, hopes to point out its attributes—quality of taste and authentic Irish heritage—with the new marketing push.
Targeting “today’s moms” the new packaging is a modern, burgundy and cream bottle embossed with a celtic-knot motif. Consumer and trade advertising, truck-side trailer ads, value-added packaging and P-O-S materials support.
The brand is owned by Allied Domecq Spirits & Wine, North America and is a trademark of C&C International.
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