Cariocas, Inc., was granted $5.25 million in second-round funding from New Enterprise Associates (NEA) and Odyssey, both current investors, as well as new investor Societe Generale Asset Management (SGAM), a Paris-based venture firm. Cariocas received more than $7 million in first-round funding in May 2001 from NEA, Odyssey and private investors.
“We will use the proceeds to further develop our proprietary software platform and expand our sales force and network,” said Laurent Massa, president and CEO of the San Francisco-based firm in a statement.
Cariocas provides loyalty and retention program, product launch, integrated promotion and brand research services to a variety of marketers and their agencies.
Network
