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Canadian Firm Backs Insurance DM Venture in China

Canadian Firm Backs Insurance DM Venture in China

Posted on October 1, 2007 by Chief Marketer Staff

Oxford Investments Holdings Inc. has provided financial backing for its joint venture partner Guangzhou Hongxin Insurance Agency to launch a direct marketing program in China.

It’s the Chinese agency’s first effort to sell insurance and investment products through direct marketing. It multi-channel strategy includes Internet sales, telemarketing and a catalog.

“I look forward to reporting on revenue growth and profitability form these initiatives in the near future,” said in a statement Michael Donaghy, president of Oxford Investments, based in Toronto, Canada.

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