Campaigns + Creative

Brands are spicing up the traditional keynote and putting a fresh spin on the announcement-focused event.

This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and pay-what-you-want pizzas.

The joy of experiencing a premier music festival on a warm June weekend might seem straightforward to fans, but the behind-the-scenes grind it takes to pull off such an endeavor is anything but. That much was evident when we arrived at New York’s Flushing Meadows Corona Park on June 7 for Live Nation’s three-day Governors […]

Visit Savannah is taking Southern charm on the road. Two years since its debut award-winning experiential pop-up in New York City, the brand has taken learnings gathered to launch a mobile tour hitting 11 cities this summer.

Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover, June 17-21, is just the beginning for the Hewlett Packard Enterprise team. The brand is hosting its biggest showcase buildout ever for the conference this week at The Venetian Convention and Expo Center, has made a high-profile partnership announcement with […]

There is a new bar set for keynote brand storytelling and corporate events: If what you’re experiencing makes your skin tingle. That’s how the audience felt at the HPE Discover keynote, “Intelligence Has No Limits,” held at Sphere Las Vegas on June 18, the first corporate event to leverage the venue’s “largest LED screen on […]

In the dynamic world of event marketing, where every moment is an opportunity to impact an audience, understanding the effectiveness of your efforts is paramount.

This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans.

Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14.  From kinetic LED walls to intricate projection mapping, there was plenty of design inspiration and wish-list-building on […]

From Sonic the Hedgehog to monster trucks to museum art, the Licensing Expo showcased the best in IP and brought together more than 12,000 international attendees as well as 5,000 brands to Mandalay Bay Convention Center in Las Vegas, May 21-23. While most of the brand’s footprints are leveraged for meeting space, there’s still plenty […]