Calling Catalyst

One of the niftier forget-us-not collateral pieces I’ve received came from DM agency Catalyst Direct. After an in-office meet and greet, Catalyst’s director of business development Diane Quinlisk presented me with a bulky gray plastic briefcase.

Nestled inside the case, amid foam blocks and Quinlisk’s business card, was a cherry-red telephone sans dial or keypad. The phone, Quinlisk explained, was programmed to dial only one number