California Pizza Kitchen Rolls Out Thank You Program
California Pizza Kitchen, Inc. is thanking customers for their patronage with a new program that offers giveaways ranging from meal discounts to cash prizes.
The restaurant chain is handing out 2 million thank you cards to customers dining at its full service locations nationwide through May 16. Each table will receive an envelope containing a prize with the check. The sealed envelopes can only be opened by a manager upon the customers’ return.
The giveaway is part of the company’s new Thank You Card Program. Every card is a winner.
Prizes include dinner parties of two to six, free frozen pizza for a year, 10% to 50% off a future check, a trip for to anywhere Northwest Airlines flies and the top prize, $25,000. More than 1.5 million prizes will be given away as part of the program.
“We have a very strong repeat and regular customer base, among the most loyal guests within the restaurant industry,” Rick Rosenfield, co-founder and co-CEO of California Pizza Kitchen, said in a statement. “The Thank You Card Program is our way of saying thank to our loyal customers.”
Online marketing at
http://www.cpk.com supports the program.
