Busting the 4 Myths of Facebook Marketing
Myths are all around us, and the realm of Facebook marketing is not immune. Facebook has become the go-to social media platform of choice for many marketers, who become feverish with getting more likes, passing 1,000 followers or building an app. In the process, Twitter, LinkedIn and YouTube have become neglected, while a Facebook posting frenzy takes place. “People and brands are posting images of dogs, cats and aliens just to get attention..any attention!” Add to this the adjusted EdgeRank algorithm and how it limits the reach of posts and alternative channels of communication are starting to look more attractive. Here are four Facebook marketing myths: 1) Facebook won’t change the rules; 2) Facebook marketing will always be free; 3) You own your Facebook account; 4) You own and control your content on Facebook. There are solutions available to marketers, alternatives to Facebook that will help them take back control
