Budweiser is joining in the political fray by rebranding its 12-ounce bottles and cans as “America.”
The brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.” Budweiser is also unveiling new cans and bottles featuring a magnified view of the Statue of Liberty’s torch, inspired by Team Budweiser, the brand’s six Olympic and Paralympic hopefuls.
The America is in Your Hands campaign will run through the November presidential election. Here’s what you need to know.
Network
