Bud Light is getting hammered on social for its new slogan on bottles: “The perfect beer for removing ‘no’ from your vocabulary for the night. #UpForWhatever.” Critics say the labels carry overtones of date rape and other bad behavior as this blog points out.
Apparently, the slogan went through at least five layers of approvals, according to the Wall Street Journal, but still made it through to the labels.
Anheuser-Bush InBev halted production of the label yesterday and put out a statement on BudLight.com that read in part: “It’s clear that this particular message missed the mark, and we apologize. We would never condone disrespectful or irresponsible behavior. No Means No.”
The Bud Light “Up for Whatever” campaign is in its second year as a way for consumers to engage with the brand in a “positive and light-hearted way.” It has created more than 140 different scroll messages, but this one clearly backfired.
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