The first of two new Britney Spears CD-ROMs appeared on drink cup lids last week at Sbarro restaurants across the country.
The three-song CDs are distributed on the lids of Pepsi fountain drinks and will be promoted nationally on more than 4,000 theatre screens at Regal Cinemas, United Artist Theaters, Edwards Theaters and Hoyts Cinemas.
Besides offering new music from Spears, the enhanced CD provides coupons for discounts on other CDs, as well as coupons for food and drink at Sbarro the Italian Eatery.
The second CD is scheduled to hit participating Sbarro restaurants the week of Dec. 8-15.
LidRock, Atlanta, provides the fountain drink lids with the CDs.
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