BRIDGE BUILDING

Posted on by Chief Marketer Staff

Engage, Inc., owned by Andover, MA-based investment company CMGI, purchased MediaBridge Technologies, an Acton, MA, company that develops target-marketing software. Engage tracks online consumer purchase behavior.

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In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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