Breeding Mall Rats

Online shoppers flit from site to site, often doing several searches to find what they need. Lee Jay Lorenzen, founder and CEO of Web site developer Altura International in Monterey, CA, wants to change that model with Shop.com, the company’s new flagship mall.

The site, which allows shoppers to buy from multiple merchants and put their purchases into one shopping cart, is an outgrowth of Altura’s earlier