PR/Comms
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Digital & Technology
LinkedIn Newsletters: Best Strategies and Practices to Follow
PRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters.
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Digital & Technology
PR Roundup: Connectively Done, X Exodus, AI Pros and Cons
This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.
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Media Relations
Six PR Lessons From the Presidential Election That Apply to All Practitioners
There are several important lessons from the 2024 Presidential Election that PR people can apply to non-political accounts, from dealing with media to performing research to preparing client talking points.
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PRNEWS Media Relations Online Training Workshop
Media relations has continued to evolve rapidly with emerging technologies, shifting audience expectations, and changes in journalistic practices. Gain a fresh perspective on essential strategies to stay ahead.
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PRNEWS PR Thought Leadership on LinkedIn Online Workshop
Learn how to leverage LinkedIn to position your clients and executives as thought leaders, enhance your PR strategies, and master the platform’s unique features. Level-up up your LinkedIn skills with actionable insights and practical tips that will impact your communications initiatives immediately.
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Media Relations
Ask a Journalist: Tanya Christian of Consumer Reports on Why Journalists and Publicists Need to Rekindle the Relationship
[Editor’s Note: Ariane Lovell, Senior Vice President, Media Relations, NY Health and Multicultural Earned Media Lead at Weber Shandwick, is taking the lead for our reinvigorated “Ask a Journalist” series. First up? A conversation with Tanya Christian, multimedia content manager at Consumer Reports and former news & politics editor at ESSENCE.] Ever wonder what really […]
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Branding/Marketing
Five Ways to Build a Better Rapid Response Program
Reporters need color commentary and deeper analysis on breaking news, your clients need coverage in outlets that won’t cover product news directly, and you need to improve your media relationships. Rapid response works in all of these cases.
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Digital & Technology
TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move
Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.
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Media Relations
Spinning Our Own Spin: The Ethics of PR
PR “spin”—in its proper and ethical context—is simply helping people tell their story better to reach target audiences more effectively. Here are the three steps to show anyone (and clients in particular) that spin is just fine—as long as it’s ethical.
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Crisis Management
PR Roundup: Jason Kelce’s Public Crisis, X Unblocked and the State of PR Measurement
This week’s PR Roundup features an analysis of Jason Kelce’s crisis response, advice on how brands should respond to the X blocking lift and a link to the latest Muck Rack State of PR Measurement report.
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