PR/Comms
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Digital & Technology
The Harris Campaign’s Subject Lines Slay It All
Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.
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Branding/Marketing
Top Tips: PR Advice for Overnight Sensations
For this edition of Top Tips, we asked communicators for their advice for people who become public figures in an instant, such as Steve Nedoroscik, now of Olympic pommel horse fame.
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Crisis Management
[VIDEO] PRNEWS Live Discusses How to Combat Narrative Attacks Created by Disinformation
This chat with Blackbird.AI aims to equip businesses with the tools and strategies needed to protect their brand from the harmful effects of narrative attacks.
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Crisis Management
PR Roundup: Trump and NABJ Outrage, New Boeing CEO, Ice Bucket Challenge Lives
In this week’s PR Roundup we examine the results of former President Trump’s interview at the National Association for Black Journalists, if Boeing’s new CEO will make a difference and the re-emergence of the Ice Bucket Challenge.
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Media Relations
Lessons From the Political Campaign Trail for All PR Pros
Most PR practitioners will never work on political campaigns, but they can still extract valuable lessons from following political happenings to be used in corporate, brand and PR crises beyond the political realm.
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Media Relations
The How and Why of Pitching a Story to LinkedIn News
There’s another major LinkedIn benefit that communications professionals are starting to catch onto, and that’s the power of having company news covered, shared and amplified by LinkedIn News.
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Branding/Marketing
Learning about Olympic Sports Sponsorship from Flavor Flav and USA Water Polo
There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.
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Digital & Technology
Disability Pride Month: Moving Beyond Tokenism to Authentic Representation
By amplifying real stories and voices, promoting diverse representation and steering clear of ableist tropes and stereotypes, organizations can foster a more inclusive and accessible society.
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Branding/Marketing
What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash
The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.
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Crisis Management
CrowdStrike Outage Shows Ripple Effects of Adjacent Crisis and the Value of Readiness
Much has been reported about the good work of CrowdStrike in responding to its crisis. While the impacts were widespread and brought global implications, company leaders did a strong job getting out to communicate early and often. But what about the adjacent companies impacted BY the outage? They were the collateral damage. Unwittingly dragged into […]
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