Shopper/Retail
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Trendwatch
Walmart grabs the most TV viewers with Thanksgiving weekend ads
Macy’s scores big with actor Alison Brie, and Amazon increases its investment in Prime-specific holiday ads. Walmart captured the highest share of holiday TV ad impressions during the five-day period Thanksgiving through Cyber Monday, according to data from media performance vendor iSpot.tv. Macy’s and Amazon grabbed the next highest share of voice over the holiday […]
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Trendwatch
Retailers to face waning demand in 2025
Forrester Research releases retail industry 2025 predictions, including more retailers using generative AI technology for shoppers but not for employees. Research firm Forrester projects that retailers will struggle in 2025 as brands grapple with paying employees higher wages coupled with decreased demand from shoppers. Merchants will need to explore technology solutions to offset these […]
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Most Read
Cyber Monday online sales increase 7.3%, reach $13.3 billion
Larger-than-expected discounts from retailers and shoppers purchasing higher-ticket items drove the online sales increase, according to Adobe Analytics. Cyber Monday remains the king of online shopping days, with online sales increasing 7.3% year over year to $13.3 billion in U.S. sales, according to Adobe Analytics data. This is the single largest online shopping day […]
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Tech & AI
Which affiliates drive the most value?
Hair styling products brand Ella Bella targets listicle blogs to drive traffic and conversions to its Amazon product pages. List-based articles, like “The Top-10 Hairdryers,” are key revenue drivers for hair products brand Ella Bella. The web-only brand primarily sells its products on Amazon.com, and Ella Bella needs outside sources like these blogs to drive […]
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Trendwatch
We want to hear from you
Hello readers! With the year wrapping up, we’d love to take stock on how Multichannel Marketer was able to meet your needs with a short survey. Just one year ago, Multichannel Marketer was still an idea. Over the past few quarters, our parent company Access Intelligence honed in on our coverage area and […]
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Trendwatch
Why marketers need a C-level title
It’s becoming more common for the top marketing position at a brand to sit below the C-suite. This leaves the marketing head demoted from the decision-making table and often detached from enterprise strategy. Too often marketers are turned to as storytellers rather than drivers of corporate strategy and revenue. Yet, CEOs who place marketing at the core […]
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Trendwatch
Brands that feature user generated content boast higher AOVs, web visits
Shoppers trust other customers. And a retailer showcasing user generated content is the proof shoppers need, according to a new report from social media management vendor Emplifi. Brands that incorporate user generated content onto their web pages receive three-times more websites than brands that don’t, according to Emplifi data based on 200 brand clientss from October […]
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Exploding Kittens hides limited ‘Goth’ edition games at Target stores for Black Friday
Game manufacturer Exploding Kittens aims to make shopping more fun by hiding limited editions of two of its recently released games at every Target store. VP of marketing Daisy Ritz says the strategy aims to create buzz online and cement loyalty to its brand. As a game manufacturer, Exploding Kittens wants to ensure its customers are […]
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Trigger Marketing: Best Practices for B2B & B2C Marketing Success
Join Deluxe and Chief Marketer as we dive into the complex world of trigger marketing. In this discussion, we’llexplore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.Regardless of your industry, you’ll discover how to create seamless customer journeys that react instantly tochanging customer behaviors.
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Tech & AI
Nordstrom refreshes its app with more editorial content, generative AI
Nordstrom unveiled a refreshed shopping app this month with more editorial content aided by generative artificial intelligence, better search results, better personalization and a more prominent focus on its loyalty program. The department store’s app has a new look and feel that aims to be more vibrant, provide better inspiration and make online shopping feel […]
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