Shopper/Retail
-
Tech & AI
Q&A with Balsam Brands CTO: Give the data team better tools
Balsam Brands CTO France Roy sits down with Multichannel Marketer to discuss how BalsamHill.com will better use its data to identify high-value customer segments and drive higher conversion rates. Balsam Brands chief technology officer France Roy needs its data and analytics team to do more than just pull reports. The team needs to […]
From
-
Most Read
FTC bans fake reviews
The Federal Trade Commission announced Aug. 14 a final rule that prohibits the sale or purchase of fake reviews and testimonials, and the agency can seek civil penalties for violations. By giving the FTC teeth against bad actors, the ruling will enhance deterrence and protect consumers from getting cheated, according to the FTC press release. […]
From
-
Trendwatch
How Unilever-owned Liquid I.V. approaches retail media ad spend
Liquid I.V. is pouring ad dollars into online retail platforms to protect its top spot in search results and fend off competitors. “Being the No. 1 powdered hydration company in America definitely puts a target on your back,” said Danielle Fessenden, Liquid I.V.’s senior director of Amazon and omnichannel. Now that online retailers have opened […]
From
-
Trendwatch
Under Armour shakes up its marketing strategy
With revenue down 10% in its recent earnings report, sportswear brand manufacturer Under Armour discusses fewer promotions, fewer SKUs, more loyalty and more influencers. Every two in three emails Under Armour sent to consumers in 2023 included a discount or promotion. Likewise, 65% of Under Armour’s sales last year were on promotion and only […]
From
-
Tech & AI
DOJ: Google is a monopoly on search
US District Court Judge Amit Mehta ruled this week that search engine giant Google is a monopoly when it comes to search. Judge Mehta ruled in favor of the Department of Justice in its antitrust case against Google. “After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: […]
From
-
Trendwatch
Behind Liquid I.V.’s marketing strategy for Prime Day domination
Unilever’s hydration powder brand Liquid I.V. talks how it climbed to the third most-sold product during Amazon Prime Day. Liquid I.V. bulked up its marketing strategy for Amazon’s 10th annual Prime Day sales in July with homepage and event page placements, an exclusive product launch, branded packages prior to the event and a drone product […]
From
-
Most Read
Retail marketers react to Google’s cookie deprecation reversal
Cookie depreciation is no longer a looming threat, but retail marketers still need to prepare for shoppers opting out of tracking. Google’s recent announcement that it will not phase out third-party cookies gives retail marketers more time to adjust their marketing strategy and bolster their first-party data. Cookie-based advertising allows marketers to track consumers […]
From
-
Trendwatch
Publicis Groupe to acquire influencer marketing platform Influential
Communications company Publicis Groupe recently announced it plans to acquire Influential, an influencer marketing company. Influential uses AI to match bands with an influencer’s audience. The vendor has 300 brand clients, including Ulta, Amazon, DoorDash and McDonald’s, and has 3.5 million influencers in its network. Influential has access to and data on 90% of global […]
From
-
Tech & AI
How AI boosts Ghirardelli’s conversion rate
Pam Perino, digital content operations and development manager at Ghirardelli Chocolate Company, shares how using an artificial intelligence software to help select, order and modify images increases the global chocolate brand’s conversion rate. Pam Perino has an endless number of product detail pages to manage, said the digital content operations and development manager at Ghirardelli […]
From
-
Tech & AI
Sam’s Club launches ads on Scan and Go app
Sam’s Club is the latest retail chain to allow outside brands to advertise to its shoppers while in store. This July, the Walmart-owned club store announced it will expand its retail media platform MAP to Sam’s Club’s mobile checkout app feature Scan and Go. With Scan and Go, shoppers can use their app to […]
From
