Shopper/Retail
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Most Read
Lowe’s names Jennifer Wilson as new CMO
Home improvement retail chain Lowe’s promoted Jennifer Wilson to chief marketing officer. Wilson will oversee strategic brand and product marketing, loyalty, personalization, promotional planning, creative, media and the Lowe’s retail media network. Lowes CEO Marvin Ellison credits Wilson with the successful launch of Lowes’ loyalty program and its retail media network. “Jen brings a data-driven […]
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Tech & AI
TikTok unveils generative AI avatars for ads
Social media platform TikTok debuted generative artificial intelligence avatars for advertisers in June. The avatars of real people will help brands develop creative content for the platform at scale, TikTok said in the press release announcement. Brands can use stock avatars or custom avatars. TikTok built stock avatars using paid actors that are licensed for […]
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Trendwatch
Marketers tasked to do more with less as budgets dip
Marketers across industries have less budget to work with in 2024 compared with 2023, according to a newly released survey of 395 global chief marketing officers by research firm Gartner. Marketers report their 2024 budgets dropped to 7.7% of the company’s revenue, compared with 9.1% in 2023, and 9.5% in 2022. Gartner surveyed marketing decision […]
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Tech & AI
Walmart deploys digital price tags to save time
Retail giant Walmart announced it will roll out digital shelf tags to 2,300 stores by 2026 replacing the paper tags it uses now. The omnichannel technology upgrade will help increase efficiency in updating prices, replenishing inventory and picking ecommerce orders, according to Walmart in a press release announcement. Walmart piloted the electronic price tags at […]
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Tech & AI
Michaels EVP on Taylor Swift, why it sells on Amazon, that new handmade marketplace and launching a retail media network
Operating a retail media network is in the cards for craft retail chain Michaels, said Heather Bennett, executive vice president of marketing and ecommerce at the Retail Innovation Conference in June. The chain previously dabbled with operating a retail media network but did not move forward with the initiative — as many of the products […]
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How a brand turned a Today Show flop into lemonade
ScanMyPhotos missed the opportunity to convert thousands of Today Show viewers into customers because its prices were too high. After listening to feedback and lowering its price, sales have escalated. Thousands of consumers flocked to ScanMyPhotos.com after the Today Show featured the photo-digitizing business as a Mother’s Day gift option on May 9. But only […]
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Trendwatch
David’s Bridal: loyalty program members spend 30% more than average shoppers
Three million shoppers have said “I Do” to becoming members of David’s Bridal Diamond loyalty program — just a few years after it launched in late 2020. Average sales and transactions by loyalty members are 30% higher than the company’s typical shoppers, Kelly Cook, president of brand, technology and finance told attendees at the Retail Innovation […]
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Trendwatch
Adidas sells a $20,000 virtual necklace in Roblox
Sporting goods and apparel brand Adidas recently sold a digital necklace in the online gaming platform Roblox for 2 million Robux, or roughly $20,000. This news highlights how brands connecting with young consumers in the metaverse with virtual fashion is here to stay, said Vanessa Mullin, director of games, metaverse and social at real-time engagement vendor […]
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Tech & AI
How they did it: Email marketing conversions increase 54% at Aaron’s
It was 2019 and the email marketing program at retail chain Aaron’s needed a reset. The list was dirty. The sends were batch and blast. And the content was dry, said Hody Crouch, vice president of data and analytics at the lease-to-own retail chain. “At the same time, the company was digitizing. We were moving […]
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Tech & AI
PayPal to expand its ad business using shopper data
Digital payment platform PayPal is planning to build an ad business unit powered by the data from the hundreds of millions of shoppers that use the platform to pay for online purchases. This week, PayPal announced it hired Mark Grether as senior vice president, general manager, PayPal Ads. His role will be to build an […]
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