Shopper/Retail
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How Dollar General’s Retail Media Network delivers untapped revenue for brands
Dollar General’s typical shopper resides in rural America, which can be a tough customer segment to target. The value retail chain sits down with Multichannel Marketer to discuss how its retail media network can tap into these shoppers. Dollar General knows its customer best. And it knows that its customer base — rural shoppers — can be a tough […]
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Trendwatch
Coach goes after young shoppers with splashy marketing, experiential stores
Coach shares how its experiential stores, coffee shops, metaverse products and hot air balloons drive a younger shopper to its brand at NRF. Giovanni Zaccariello is the vice president of global visual experience at Coach. But most days he feels like a politician, Zaccariello said at the NRF ’25 conference in January. Zaccariello […]
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H.I.G. Capital to acquire Kantar Media for $1 billion
Investment firm H.I.G. Capital announced today it plans to acquire media measurement and analytics firm Kantar Media for $1 billion. The deal is expected to close later this year. Kantar Media operates in 60 markets and provides services, such as audience measurement insights, competitor ad spend, data analytics, media planning and validation. The acquisition will bring […]
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Tech & AI
6 key takeaways from NRF ’25
Nearly 40,0000 people attended The National Retail Federation’s annual conference NRF ’25 in New York City in January. The Big Show included 6,200 brands, 1,000 exhibitors, 450 speakers and 400 media/analysts. I attended; I listened; I learned. Now I’m back with six key takeaways from the conference: 1. If you haven’t invested in A.I. yet, you […]
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Tech & AI
Amazon is selling its retail media ad technology to other merchants
Amazon Ads debuts Amazon Retail Ad Service, which allows other retailers to stand up their own retail media networks. Amazon generated nearly $47 billion in advertising revenue in 2023. And in January, Amazon announced that it is allowing other retailers to use the technology that powers this lucrative experience. The Amazon Retail Ad Service allows […]
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Partner Content: How Hiyo reduced fulfillment costs by 32% with ShippingTree
Fast-growing beverage brand Hiyo partnered with ShippingTree to reduce costs with optimized packaging and a seamless, multinode fulfillment strategy. Read the Full Case Study
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The top 3 things on Lululemon CEO Calvin McDonald’s to-do list
At the NRF ’25 conference, Lululemon CEO Calvin McDonald discusses how the brand manufacturer has doubled its sales twice in the past six years and how it plans to do it again. Lululemon is ahead of schedule for its target revenue goal of $12.5 billion in annual sales by 2026. And it plans to […]
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Partner Content: How Malbon ships 1400% more orders per month with ShippingTree
When popular golf lifestyle brand Malbon entered high growth mode, they turned to ShippingTree to unlock customized fulfillment operations that catered to their omnichannel approach. Read the Full Case Study
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Q&A: Figs CMO shares long-term strategy for Olympic partnership
Bené Eaton, chief marketing officer at Figs, shares how the scrubs manufacturer secured the first-ever partnership to outfit the U.S. medical at the Olympics, how it marketed the initiative and lessons learned for future games. For three Olympic and Paralympic Games, Figs will be the apparel brand outfitting the 250 U.S. healthcare professionals on site. […]
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Tech & AI
Shoppers embrace generative AI
Consumers use generative AI for product searching, don’t want to pay more for sustainable products, and are switching to private-label brands to save money, plus more consumer shopping trends from a new Capgemini survey. At 24%, nearly a quarter of consumers have used generative AI in shopping, according to a new report, “What matters […]
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