Topic

Shopper/Retail

  • Tech & AI

    Marleylilly’s marketing team doubles its SMS conversion rate with new AI tool 

    Apparel retailer Marleylilly’s new AI marketing tool allows the brand to send messages at the exact time each of its shoppers is most likely to open and click on it.   Marleylilly’s marketing team was ready to beat its AI marketing tool.   The web-only retailer of customized apparel has used SMS and email marketing platform […]

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  • Tech & AI

    Amazon launches AI video generator for advertisers

    Amazon debuted a new generative artificial intelligence tool for advertisers that creates a video from a product image. Sellers click a “Generate video” button and within minutes Amazon will use generative AI to create a six to nine second, high definition video that is 720p resolution and 24 frames per second. The video uses the […]

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  • Trendwatch

    Online holiday sales to increase 8% for 2024 season 

    Both Adobe and Deloitte say deals will fuel online sales growth. Inflation will slow holiday sales producing more modest growth after pandemic-related surges.   Consulting firm Deloitte and digital customer experience vendor Adobe both estimate 2024 online holiday sale will increase around 8% compared with last year.   Deloitte forecasts a slowdown in holiday sales growth  Deloitte […]

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  • Trendwatch

    Retailers share four tips about advertising on retail media networks  

    Retail media ad spend is big. And getting bigger. The retail media channel is growing quickly, and retailers do not have a playbook to follow when looking to boost sales and increase conversion. Multichannel Marketer chatted with retail leaders to provide four tips on how to navigate the new channel. Research firm EMarketer estimates U.S. marketers […]

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  • Tech & AI

    Leaders and losers in retail customer experience revealed  

    Apple, Design within Reach, Haier, Kay Jewelers, Pottery Barn, Room&Board, Wayfair, West Elm and Zegna all received the highest designation of an overall customer experience leader in the recently released report, The 2024 Retail Customer Experience Index, by consumer insights firm Incisiv and customer experience platform Talkdesk.  The index benchmarks 101 customer service and engagement capabilities from […]

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  • Tech & AI

    Q&A with CMO at Denon on its new earbud marketing campaign with Katy Perry

    Editor’s Note: Audio brand Denon knows all about competing with bigger ideas and smaller dollars, said Mike Allen, chief marketing officer at Denon’s parent company Masimo Consumer Audio. Denon is a 110-year-old brand that faces large and well-funded competitors, making marketing a challenge. The brand recently debuted a new marketing campaign with Katy Perry for […]

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  • Trendwatch

    Target to hire 100,000 seasonal employees

    Target gears up for the 2024 holiday season with debut of largest-ever holiday assortment during the Target Circle Week sale in October. Today, Target announced it will hire 100,000 seasonal in its 2,000-plus stores and 50-plus supply chain facilities as the retail chain gears up for the 2024 holiday season. This seasonal hiring is in […]

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  • Trendwatch

    JCPenney launches wheelchair adaptive apparel collection with Jamey Perry 

    JCPenney adds to its adaptive clothing offerings with a new wheelchair line. The push into the underserved market could provide a needed brand refresh.   Apparel retail chain JCPenney debuted a new adaptive clothing line this week with TV writer Jamey Perry for a clothing line designed for women who use wheelchairs.   The apparel […]

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  • Trendwatch

    Shoppers plan to spend less this holiday season

    One in three shoppers plan to spend less on 2024 holiday shopping compared with last year, according to a new survey.   A quarter of shoppers plan to spend more, and most shoppers, at 43%, plan to spend the same on holiday shopping this year compared with last year, according to a newly released Bankrate […]

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  • Most Read

    Inside Nalgene’s marketing strategy to stay relevant in the crowded water bottle market  

    Water bottle brand Nalgene may not have the largest marketing budget, but the brand is still growing by relying on its longstanding heritage and scrappy marketing techniques. In this Q&A, Nalgene’s director of marketing Eric Hansen sits down with Multichannel Marketer to talk about its marketing budget, remnant advertising, Amazon ad success and stainless steel competitor […]

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