Shopper/Retail
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Most Read
Why acquiring male customers might be a cakewalk for bridesmaid dress brand Revelry
Bridesmaid dress retailer Revelry plans to market its new men’s line of suits to the same target customers as it does bridesmaid dresses: the bride. Revelry’s senior director of marketing shares more, plus attribution challenges of tying its marketing campaigns to sales. Bridesmaid dress retailer Revelry wants to be the go-to destination for brides […]
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Trendwatch
The most-read retail marketing stories of 2024
Top reads include Q&As with executives from Home Depot, Balsam Brands and Nalgene. Multichannel Marketer launched in Q2 2024 and we’ve been fortunate to have grown a loyal reader base over the past few months. Thank you all for taking the time to get to know us. Below are the most-read stories since our launch. […]
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Tech & AI
Style quiz increases conversion, decreases returns at Carve Designs
Carve Designs vets all of its technology deployments on if it will produce a high return on investment, CEO Thayer Sylvester says. The style quiz checks all the boxes but robust personalization has not proved its worth yet. Apparel brand Carve Designs wants shoppers to find their ideal swimsuit fast, buy it and then keep […]
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Tech & AI
Macy’s tests a shoppable TV ad over Thanksgiving weekend
Retail chain Macy’s debuted a 30-minute shoppable TV ad on NBCUniversal’s Peacock platform for four days over the Thanksgiving weekend. Macy’s dubbed the spot the “Macy’s Parade of Deals with Jill Martin,” riffing off its namesake Macy’s Thanksgiving Day Parade. Martin is a TV personality on NBC’s Today Show and regularly hosts the “Steals and […]
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Trendwatch
Ecommerce claims growing share of Black Friday sales
Analysis shows a ‘modest’ increase in Black Friday foot traffic and store sales, while online sales surge year over year, according to new data from the NRF, Mastercard SpendingPulse and Placer.ai. On Black Friday 2024, U.S. retail sales increased 3.4% year over year, according to Mastercard SpendingPulse. Broken out by channel, however, and the disparity […]
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Tech & AI
Chief Marketer Network joins CES as official media partner
Multichannel Marketer with eight other Access Intelligence publications in the Chief Marketer Network will provide real-time coverage as an official media partner for CES 2025. The Chief Marketer Network, a collection of nine leading information brands serving 1.6 million marketing professionals, including Multichannel Marketer, has signed on as an official media partner for CES 2025. […]
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Trendwatch
Walmart grabs the most TV viewers with Thanksgiving weekend ads
Macy’s scores big with actor Alison Brie, and Amazon increases its investment in Prime-specific holiday ads. Walmart captured the highest share of holiday TV ad impressions during the five-day period Thanksgiving through Cyber Monday, according to data from media performance vendor iSpot.tv. Macy’s and Amazon grabbed the next highest share of voice over the holiday […]
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Trendwatch
Retailers to face waning demand in 2025
Forrester Research releases retail industry 2025 predictions, including more retailers using generative AI technology for shoppers but not for employees. Research firm Forrester projects that retailers will struggle in 2025 as brands grapple with paying employees higher wages coupled with decreased demand from shoppers. Merchants will need to explore technology solutions to offset these […]
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Most Read
Cyber Monday online sales increase 7.3%, reach $13.3 billion
Larger-than-expected discounts from retailers and shoppers purchasing higher-ticket items drove the online sales increase, according to Adobe Analytics. Cyber Monday remains the king of online shopping days, with online sales increasing 7.3% year over year to $13.3 billion in U.S. sales, according to Adobe Analytics data. This is the single largest online shopping day […]
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Tech & AI
Which affiliates drive the most value?
Hair styling products brand Ella Bella targets listicle blogs to drive traffic and conversions to its Amazon product pages. List-based articles, like “The Top-10 Hairdryers,” are key revenue drivers for hair products brand Ella Bella. The web-only brand primarily sells its products on Amazon.com, and Ella Bella needs outside sources like these blogs to drive […]
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