Shopper/Retail
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Trendwatch
Q&A with Kendra Scott’s VP of digital on how the brand increases conversion with customer experience tweaks
Kendra Scott’s analytics team delivered 20 impactful tests in 2024 that drove millions in incremental revenue for the brand. The VP of digital shares how. A better customer experience can add millions in incremental revenue to a retailer’s bottom line. Just ask Kamanasish Kundu, vice president and head of digital and ecommerce at Kendra Scott. […]
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Tech & AI
Wayfair launches generative AI-powered inspiration tool for shoppers
Wayfair’s new Pinterest-like tool allows shoppers to browse, save and shop endless home images, plus create their own rooms. Home furnishings giant Wayfair recently debuted a generative artificial intelligence-powered image inspiration tool called Muse. The Pinterest-like tool allows shoppers to scroll through endless images of home interiors, save images to a collection and shop similar products […]
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Most Read
How WNBA stars will power Mela Vitamins’ marketing
WNBA stars Azurá Stevens and Dana Evans will help open doors for Black-owned Mela Vitamins’ retail expansion and drive more attendance at its in-person events. Community members as spokespeople are a key marketing tactic for the brand, which sells a multivitamin for women of color. Black-owned vitamin brand Mela Vitamins is already enjoying a […]
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Tech & AI
Why happy engineers mean a better customer experience at Leatherman
Brand manufacturer Leatherman upgraded its legacy product information management system to Akeneo. The faster PIM system results in fewer on-site errors. Learn from the Leatherman brand: if your systems are outdated, your content will be too. Leatherman had a legacy product information management system, said Carl Ogden, software development manager at Leatherman Tool Group, […]
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Tech & AI
The Paper Store speeds in-store checkout
The Paper Store lost margin from shoppers doubling up on promotions. Its new point-of-sale system reduces promotion confusion, makes its operational team more efficient and keeps shoppers moving through checkout. Promotions are an effective tool many marketers use to attract consumers to the brand and then on to buy. The Paper Store has […]
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Tech & AI
Furniture brand Joybird launches mobile 3D furniture design
Joybird’s mobile 3D Space Planner is an expansion of its desktop version and allows shoppers to view 3,500 furniture pieces in augmented reality. Furniture brand Joybird has expanded its 3D product design feature to now include the mobile web. The tool, called 3D Space Planner, allows shoppers to view 3,500 of Joybird’s furniture pieces in […]
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Trendwatch
‘FOMO’ messaging boosts conversion at Fabletics
Athletic apparel brand Fabletics adds call-to-action messages on product and search pages to spur shoppers to click buy. Sometimes all shoppers need to convert is a nudge of confidence that other consumers like the product and a bit of fear-of-missing out, said Ashley Kechter, brand president at Fabletics. Actress Kate Hudson co-founded the direct-to-consumer […]
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Tech & AI
Pinterest goes ‘all in’ on shopping
Pinterest is betting on shoppable ad formats in a big way. “We’re all in on shopping,” said chief revenue officer Bill Watkins. The social media platform’s main focus is making it easier for users to buy through its platform. “There’s going to be a lot of innovations around visual search and discovery, but really in […]
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Trendwatch
Ecommerce ads drive ad revenue growth for Meta
Meta said it will continue to invest billions of dollars on AI infrastructure, which will help propel its advertising revenue. Meta, parent company of social media platforms Facebook and Instagram, reported a 22% increase in revenue for 2024, generating $164.50 billion. For Q4, revenue increased 21% year over year to $48.36 billion. Advertising generated roughly […]
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Tech & AI
Uplift Desk elevates its customer experience with headless architecture
After migrating its site to headless architecture, premium standing desk brand Uplift Desk increases its page speed, improves its Google search ranking and provides shoppers with a more intuitive checkout page. Uplift Desk and its shoppers are reaping the rewards of a better customer experience after the brand’s migration to a headless architecture. The December 2024 launch included […]
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