Multichannel Marketer Archives - Page 15 of 21

Amazon adds generative AI chatbot to its app

Amazon.com launched a generative AI chatbot to its app just in time for its annual Prime Day sales event. The chatbot, called Rufus, is in the bottom right corner of the app, marked with an orange, teal and star icon. On a product page, a shopper can tap on the icon and ask the […]

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Trendwatch

Glossier becomes official beauty partner of USA Basketball

Skincare and cosmetics brand Glossier announced it will be the official beauty partner with the USA Basketball Women’s National Team as the team prepares for the 2024 Summer Olympic Games in Paris. With the announcement, Glossier will gift the 2024 USA Basketball Women’s National Team packages of skincare and makeup products and “will have a […]

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Tech & AI

Toys R Us debuts an all-AI created ad

Toy company Toys R Us debuted a brand video almost completely created with generative artificial intelligence. The one-minute video portrays a boy in the 1930s dreaming of a toy store with a female voice telling the origin story of Toys R Us. The boy depicts Toys R Us founder Charles Lazarus and how he came […]

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Saks to acquire Neiman Marcus for $2.65 billion, with Amazon and Salesforce as investors

HBC, parent company of apparel merchant Saks Fifth Avenue, plans to acquire apparel retail chain Neiman Marcus Group, parent company of Neiman Marcus and Bergdorf Goodman, for $2.65 billion. Once the transaction closes, HBC (Hudson’s Bay Company) will establish Saks Global. That company will include Saks Fifth Avenue, Saks Off 5th, Neiman Marcus and Bergdorf […]

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Tech & AI

GenAI powers eBay’s new seller tools

EBay’s casual sellers need sophisticated tools. And generative artificial intelligence is the vehicle to get that job done. That’s what the marketplace giant determined last year when it started doubling down on investing in the seller experience for its casual sellers, said Xiaodi Zhang, vice president of seller experience at eBay. Most recently, eBay debuted […]

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Four retailers named top customer experience brands

Average customer experience quality falls to record low, according to Forrester’s annual index. Chewy, H-E-B, Zappos and Etsy ranked in the top 10 brands for having a top customer experience, according to Forrester Research Inc.’s 2024 U.S. Customer Experience Index released in June. The annual index evaluates 98,363 consumers’ perceptions of 223 brands across 13 […]

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Target looks for a new CMO

Target’s chief marketing officer Lisa Roath will move into the role of chief merchandising officer of food, essentials and beauty in early 2025, the mass merchant announced in June. Target is looking to hire externally for its next chief marketing officer. Roath will continue as chief marketing officer until Target replaces her. Roath […]

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Does Amazon Prime Day matter?

The Prime Day summer sale is now in its 10th year and is one of several annual Amazon sales. Brands need to offer their own compelling discounts to stand out on this massive shopping day. Retail giant Amazon.com Inc. confirmed it will hold another Prime Day sales event for its members on July 16-17. This […]

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Trendwatch

Amazon to offer discounted products shipping direct from China

Amazon.com is rumored to be launching a new marketplace under the Amazon.com umbrella that would offer shoppers cheap products that will ship directly from Chinese warehouses. Product such as apparel and home goods would take nine to 11 days to ship to customers, according to reports. The move comes as more U.S. consumers are buying […]

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Tech & AI

Facial brand Face Haus debuts new AI skin analysis tool with Perfect Corp.

Skincare brand and facial bar Face Haus recently added an artificial intelligence skin analysis tool called Skin IQ into its service option at its facial bars. The personal care brand is taking a different approach to growth and looking to “key partnerships” to expand its brand, instead of the typical growth path in opening dozens of […]

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