Shopper/Retail
-
Trendwatch
Retailers share four tips about advertising on retail media networks
Retail media ad spend is big. And getting bigger. The retail media channel is growing quickly, and retailers do not have a playbook to follow when looking to boost sales and increase conversion. Multichannel Marketer chatted with retail leaders to provide four tips on how to navigate the new channel. Research firm EMarketer estimates U.S. marketers […]
From
-
Tech & AI
Leaders and losers in retail customer experience revealed
Apple, Design within Reach, Haier, Kay Jewelers, Pottery Barn, Room&Board, Wayfair, West Elm and Zegna all received the highest designation of an overall customer experience leader in the recently released report, The 2024 Retail Customer Experience Index, by consumer insights firm Incisiv and customer experience platform Talkdesk. The index benchmarks 101 customer service and engagement capabilities from […]
From
-
Tech & AI
Q&A with CMO at Denon on its new earbud marketing campaign with Katy Perry
Editor’s Note: Audio brand Denon knows all about competing with bigger ideas and smaller dollars, said Mike Allen, chief marketing officer at Denon’s parent company Masimo Consumer Audio. Denon is a 110-year-old brand that faces large and well-funded competitors, making marketing a challenge. The brand recently debuted a new marketing campaign with Katy Perry for […]
From
-
Trendwatch
Target to hire 100,000 seasonal employees
Target gears up for the 2024 holiday season with debut of largest-ever holiday assortment during the Target Circle Week sale in October. Today, Target announced it will hire 100,000 seasonal in its 2,000-plus stores and 50-plus supply chain facilities as the retail chain gears up for the 2024 holiday season. This seasonal hiring is in […]
From
-
Trendwatch
JCPenney launches wheelchair adaptive apparel collection with Jamey Perry
JCPenney adds to its adaptive clothing offerings with a new wheelchair line. The push into the underserved market could provide a needed brand refresh. Apparel retail chain JCPenney debuted a new adaptive clothing line this week with TV writer Jamey Perry for a clothing line designed for women who use wheelchairs. The apparel […]
From
-
Trendwatch
Shoppers plan to spend less this holiday season
One in three shoppers plan to spend less on 2024 holiday shopping compared with last year, according to a new survey. A quarter of shoppers plan to spend more, and most shoppers, at 43%, plan to spend the same on holiday shopping this year compared with last year, according to a newly released Bankrate […]
From
-
Most Read
Inside Nalgene’s marketing strategy to stay relevant in the crowded water bottle market
Water bottle brand Nalgene may not have the largest marketing budget, but the brand is still growing by relying on its longstanding heritage and scrappy marketing techniques. In this Q&A, Nalgene’s director of marketing Eric Hansen sits down with Multichannel Marketer to talk about its marketing budget, remnant advertising, Amazon ad success and stainless steel competitor […]
From
-
Most Read
Ulta grows its loyalty program 5%
Loyalty is core to Ulta’s long-term success, CEO Dave Kimbell told investors on its most recent earnings call last week. Cosmetics brand Ulta reported that it had more than 44 million active customers in its loyalty program Ulta Beauty Rewards in its fiscal second quarter ended Aug. 3. This is a 5% increase over last […]
From
-
Trendwatch
With high acquisition costs, Bean Box turns to its members for growth
More than 50% of BeanBox.com’s revenue is from recurring subscriptions, said CEO and co-founder Matthew Berk. It took Bean Box more than a decade to achieve this milestone. But now that the brand has reached this mark, Bean Box wants to ensure that its customers continue to both like and buy its brand, Berk […]
From
-
Leadscon Connect
LeadsCon events are attended by all business segments with high levels of attendance coming from 25 main verticals including mortgage/lending, insurance, fintech, EDU, legal, home services, and healthcare.
From
