Topic

Shopper/Retail

  • Most Read

    How a brand turned a Today Show flop into lemonade 

    ScanMyPhotos missed the opportunity to convert thousands of Today Show viewers into customers because its prices were too high. After listening to feedback and lowering its price, sales have escalated.   Thousands of consumers flocked to ScanMyPhotos.com after the Today Show featured the photo-digitizing business as a Mother’s Day gift option on May 9. But only […]

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  • Trendwatch

    David’s Bridal: loyalty program members spend 30% more than average shoppers 

    Three million shoppers have said “I Do” to becoming members of David’s Bridal Diamond loyalty program — just a few years after it launched in late 2020. Average sales and transactions by loyalty members are 30% higher than the company’s typical shoppers, Kelly Cook, president of brand, technology and finance told attendees at the Retail Innovation […]

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  • Trendwatch

    Adidas sells a $20,000 virtual necklace in Roblox

    Sporting goods and apparel brand Adidas recently sold a digital necklace in the online gaming platform Roblox for 2 million Robux, or roughly $20,000. This news highlights how brands connecting with young consumers in the metaverse with virtual fashion is here to stay, said Vanessa Mullin, director of games, metaverse and social at real-time engagement vendor […]

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  • Tech & AI

    How they did it: Email marketing conversions increase 54% at Aaron’s

    It was 2019 and the email marketing program at retail chain Aaron’s needed a reset. The list was dirty. The sends were batch and blast. And the content was dry, said Hody Crouch, vice president of data and analytics at the lease-to-own retail chain. “At the same time, the company was digitizing. We were moving […]

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  • Tech & AI

    PayPal to expand its ad business using shopper data 

    Digital payment platform PayPal is planning to build an ad business unit powered by the data from the hundreds of millions of shoppers that use the platform to pay for online purchases. This week, PayPal announced it hired Mark Grether as senior vice president, general manager, PayPal Ads. His role will be to build an […]

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  • Tech & AI

    Online sales take off at Samsonite after site overhaul 

    Luggage brand Samsonite knew it was too dependent on its wholesale channel and wanted to make direct-to-consumer sales a larger part of its revenue. After replatforming eight of its brands onto the Salesforce Storefront Reference Architecture, Samsonite did just that.   Samsonite’s brands had become too siloed, said David Oksman, Samsonite’s vice president of marketing […]

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  • Trendwatch

    Target slashes prices, reports sales decrease

    Target will lower the price on 5,000 of its frequently purchased items across its assortment within the next few months, the retail chain announced May 20. Target said it already reduced the prices on 1,500 items. The mass merchant lowered prices on products including milk, meat, bread, soda, fruit, vegetables, snacks, yogurt, peanut butter, coffee, […]

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  • Trendwatch

    Ad dollars flow in for Walmart in Q1

    Retail chain behemoth Walmart reported its revenue increased 6% year over year for its fiscal first quarter 2025 ended April 30, and its U.S. ecommerce sales increased 22% year over year. Walmart also reported that its global advertising business grew 24%, which includes a 26% increase for its U.S. advertising segment called Walmart Connect. This […]

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  • Most Read

    Look inside Wayfair’s first physical store

    After 16 years of selling billions of dollars worth of home furnishings online, Wayfair Inc. opened a flagship physical store today in Wilmette, Illinois. The store, located in the Chicago suburbs, carries roughly 12,000 products, a fraction of the millions Wayfair sells online. Wayfair selected items featuring a variety of styles and price points to […]

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  • Tech & AI

    PetSmart revamps its loyalty program

    Pet retail chain PetSmart unveiled a revamped loyalty program called Treats Rewards earlier this quarter. After customer feedback of wanting a simpler program from the 67 million shoppers already in PetSmart’s loyalty program, the retailer decided to overhaul its offering, said Bradley Breuer, vice president of loyalty and customer relationship management at PetSmart. The new […]

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