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Sports Business

  • Cynsiders

    Big TV: Thinking Bold

    On hand at the Cynopsis Big TV Conference will be Albert Thompson, Managing Director, Digital Innovation, at Walton Isaacson – a bold thinker and straight talker helping to untangle technology and chart a path to the future. Here, he answers some questions ahead of the September 27-28 event. How concerned are you about AI? Once the machines are […]

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  • Cynsiders

    Big TV: Decoding Gen Z

    In the rapidly changing media world, to succeed, companies can’t just keep pace – the need to look ahead. That’s the theme of the Cynopsis Big TV Conference, taking place September 27-28 in NYC. Drew Corry, MAGNA’s SVP, Group Director, Strategic Investment and Media Research, will be on hand to offer the kind of insights and fresh thinking that can […]

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  • Cynsiders

    Big TV: Pay Attention

    The speed of change in the media industry is exciting – and in some cases “more than a little scary,” says Ed McElvain, Mediahub’s EVP, Director of P3 (digital platforms and data-driven media buying). McElvain, who will be speaking at the Cynopsis Big TV Conference on a panel about attention measurement, offers a preview of that conversation. What are brands’ […]

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  • Cynsiders

    Big TV: The New Fan Engagement

    Technology is being used in exciting, sometimes unexpected new ways to engage audiences and consumers.Falon Fatemi, who as CEO of Fireside is at the forefront of monetizing fan experiences, will be among those sharing fresh insights at the Cynopsis Big TV Conference. Here’s a preview.  You’ll be addressing the topic of new ways to engage consumers. What is the […]

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  • Cynopsis: Esports

    08/31/23: Evil Geniuses brought down Paper Rex to claim the VALORANT Champions title

      Thursday August 31, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Evil Geniuses brought down Paper Rex to claim the VALORANT Champions title on Saturday in Los Angeles. Evil Geniuses became the first North American organization to win a VALORANT Champions title and made history in some […]

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  • Cynopsis: Esports

    08/24/23: Nintendo’s drip-feed strategy for highlighting upcoming DLC content

      Thursday August 24, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Nintendo’s drip-feed strategy for highlighting upcoming DLC content in Pokémon Scarlet and Violet is hitting all the right notes in the media and sends an interesting message for marketers in the games space. While The Pokémon […]

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  • Cynopsis: Esports

    08/17/23: Saudi investment fund Savvy Games Group was the party behind a $2 billion deal with Embracer Group that crumbled earlier this year

      Thursday August 17, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Saudi investment fund Savvy Games Group was the party behind a $2 billion deal with Embracer Group that crumbled earlier this year, according to a report from Axios. Savvy, which has made significant investments in the […]

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  • Cynopsis: Esports

    08/10/23: This weekend’s Evo fighting game tournament showed just how strong the esports audience still is

      Thursday August 10, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. This weekend’s Evo fighting game tournament showed just how strong the esports audience still is despite ongoing concerns in the industry about the business of competitive gaming. As viewership and attendance of live events continues to […]

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  • Cynsiders

    Pepsi Celebrates Zero with the NFL

    Pepsi is joining forces with running back D’Andre Swift of the Philadelphia Eagles, who will sport No. 0 during the upcoming season for the first time in NFL history. As the Official Soft Drink of the NFL for over 20 years, Pepsi® is introducing Pepsi® Zero Sugar as the new “Official Zero of the NFL” […]

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  • Cynopsis: Esports

    08/03/23: Project L, Riot Games’ upcoming fighting game, will be playable at Evo

      Thursday August 3, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Project L, Riot Games’ upcoming fighting game, will be playable at Evo, the largest fighting game tournament in the world, the companies announced. The project codenamed Project L has been years in the making for Riot […]

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