Sports Business
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Cynsiders
5 Keys to a Cozy Mystery Series
Sally Lindsay, creator and star of the Acorn TV crime drama The Madame Blanc Mysteries, shares tips for creating a binge-worthy escapist crime drama. CREATE THE WORLD. When I initially had the idea for “The Madame Blanc Mysteries’ I knew that the first thing to do was to establish a genuine world around the lead character. […]
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Cynsiders
The Surprises in “Armenia, My Home”
“Armenia, My Home” celebrates the modern-day Armenian Republic and its people, and explores the nearly 3,000-year-old past of the world’s first Christian nation. The documentary from filmmaker Andrew Goldberg, narrated by Andrea Martin (“Only Murders in the Building”), is airing on PBS Stations this week (check local listings) and here, Goldberg explains what makes to […]
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Cynopsis: Esports
Cynopsis Esports 2/22/24: Embracer CEO causes uproar; Team owner sues Call of Duty League; Super Bowl ads shift away from gaming
Thursday February 22, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Gaming conglomerate Embracer Group’s restructuring is in “the final stretch,” but the company’s messaging could use some major work moving forward after CEO Lars Wingefors said its No. 1 value is to “maximize shareholder value in any […]
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Cynsiders
Doritos Goes for the Bold
Doritos is using humor as a vehicle to drive a culture that sees people embrace bold nonconformity and rethink their personal biases. Head of Global Marketing for Doritos, Fernando Kahane, shares more about the groundbreaking campaign. How did Doritos come up with the theme, “For the Bold in Everyone”? Doritos has always been […]
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Cynopsis: Esports
Cynopsis Esports 1/25/24: The Palworld Problem; Riot lays off 530 staff; 100 Thieves sells drink company
Thursday January 25, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Developer Riot Games has laid off 530 workers, or 11% of its staff, in an effort to refocus on its core business after nearly doubling its employee base since 2019. The move, mirrored by dozens of […]
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Cynsiders
VH1 Finds True Crime Stories
VH1’s hit unscripted series, “My True Crime Story” is back, following ordinary people entangled in extraordinary schemes. Naimah Holmes, President of Hot Snakes Media, offers insights into how to find people with stories to tell, and bring them to the screen. How do you source these stories? The team and I were able to source […]
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Cynsiders
Chicken of the Sea Capitalizes on a Pop Culture Moment
Chicken of the Sea has partnered with Jessica Simpson for a campaign touting its new Wild Caught Tuna and Salmon packets. The fun spot references the time Simpson was famously, and adorably, confused by the brand’s packaging. But that was over 20 years ago – why enlist her now? Griffin Raasch, Director of Marketing at […]
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Cynopsis: Esports
Cynopsis Esports 12/21/23: PS5 hits 50 million sales; Activision Blizzard CEO departing; mobile esports events shine
Thursday December 21, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. To better capture the trends you truly care about, the Cynopsis Esports and Gaming Brief is moving to a monthly cadence, with a focus on covering the stories behind the news and providing actionable intel about […]
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Cynopsis: Esports
Cynopsis Esports 12/14/23: E3 shuts down; game-changing moves from Fortnite; G2 and iG team up
Thursday December 14, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Entertainment Software Association announced it’s shutting down E3, once the largest gaming industry event on the planet. After years of adaptations of the conference and efforts to revitalize E3, the challenges of competing with digital […]
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Cynsiders
The Untapped Potential of CTV and DOOH
Atmosphere sits at the convergence of CTV and DOOH. CEO Blake Sabatinelli offers his perspective on how the market is evolving. (For more on DOOH, check out Cynopsis’ weekley DOOH newsletter.) You have said there’s “untapped potential” for CTV in public venues. What do you mean? A bespoke CTV experience for public venues serves two […]
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