Sports Business
-
Cynsiders
How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of a survey from Adtaxi to say they were 30% more likely to follow football last season. The couple is still going strong – how will the “Swelce” phenomenon translate to this season? “So far, the craze has yet to die […]
From
-
Cynsiders
How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of a survey from Adtaxi to say they were 30% more likely to follow football last season. The couple is still going strong – how will the “Swelce” phenomenon translate to this season? “So far, the craze has yet to die […]
From
-
Cynsiders
Amazon: Obsessed with the Consumer Experience
“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke, Director, Global Video Strategy and GTM Amazon Ads from Amazon, tells Cynopsis. “They are looking to connect awareness and brand objectives directly to sales outcomes.” Burke came to Amazon from Peacock in January, and notes that while both companies offer […]
From
-
Cynopsis: Esports
Cynopsis Esports 9/26/24: Salute to Space Marine 2; LoL Worlds kicks off; Q&A with ROKiT Flix
Thursday, September 26, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Let’s talk about Space Marines. As part of what seems like a monthly rise of a new mega-popular game title, Saber Interactive’s Space Marine 2 shot off the shelves to more than 2 million players just one day after its […]
From
-
Cynopsis: Sports
Cynopsis Sports 09/24/24: ESPN maps its future
A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY UNLOCK THE POWER OF LOCAL SPORTS FANS Engage live sports viewers across streaming and broadcast video: Target audiences viewing live sports content in any DMA. Connect with local fans during the biggest moments in the NFL, NBA, WNBA, MLB, NHL, and more. Buy live sports ad packages by leagues, […]
From
-
Cynsiders
Why Separating CTV from DOOH Matters
Given the challenges in the media sector, distinguishing between CTV and DOOH is key to enhancing campaign effectiveness. Angelina Marmorato, AVP of Partnerships at Lemma, offers her insights on the evolving roles of CTV and DOOH in advertising. Why is it crucial to distinguish CTV from DOOH? It’s critical to have clear and understandable definitions […]
From
-
Cynsiders
MAGNA: Ad Growth Looking Up
IPG Mediabrands’ MAGNA revised its 2024 US ad growth estimate upwards, to 11.4% (8.9% excluding cyclical events such as the Olympics and elections). Cynopsis asked Vincent Létang, EVP Global Market Intelligence and author of the report, for his thoughts. This is MAGNA’s fifth revision upward since its initial projection of 7.3% in June 2023. What […]
From
-
Cynsiders
CTV + DOOH = More Voter Engagement
As political campaigns navigate a rapidly changing media landscape this election season, the integration of CTV and DOOH is emerging as an effective strategy for maximizing voter engagement. Lizclaire Tamam, Marketing and Media Director at Curb, shares her insights with Cynopsis. How does combining CTV with DOOH enhance voter engagement ? Combining CTV with DOOH […]
From
-
Cynsiders
Making Viewers Feel Good
JUMA Entertainment is known for feel-good programming like The Singing Bee, Pool Kings, and upcoming CBS specials Secret Celebrity Renovation (September 20) and The Greatest @Home Videos with host Cedric the Entertainer (seen at left, September 27). Bob Horowitz, founder and president of JUMA Entertainment, shares his thoughts on connecting with viewers. How are the […]
From
-
Chief Marketer Top Women in Marketing
Chief Marketer’s Top Women in Marketing is the most prestigious honor of the year—bestowed upon the most impactful and influential brand marketers, agencies and partners across a dozen categories. Bosses, social media experts, data mavens and digital hustlers. Creative storytellers, selfless mentors and riding stars. From b-to-c to b-to-b. Top Women in Marketing recognizes the […]
From
