Sports Business
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Cynsiders
2024 Election Advertising Trends: Here’s What’s Happening with Out of Home
By Lindsay Kramer, OUTFRONT Client Strategy and Solution, and Lani Ferro, OUTFRONT Media Government Affairs With the many unprecedented elements of the presidential race resolved, the 2024 election cycle has officially shifted into high gear. Here are five trends we’re seeing that show OOH is a leader in helping to create the moments that […]
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Cynopsis: Sports
Cynopsis Sports 07/30/24: Olympics ads scoring for NBCU
Tuesday July 30, 2024 Good morning! It’s Tuesday, July 30, and this is your monthly Cynopsis sports newsletter. THE GAMES HAVE BEGUN Three days in, advertisements during the Paris Olympics on NBCUniversal are providing higher attention (+18%), greater message recall (+33%) and an increased likelihood to search (+67%) on linear than competitive broadcast/cable television, […]
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Cynopsis: Esports
Cynopsis Esports 7/25/24: Comscore + Newzoo’s latest gaming reports; Game Pass price hikes; College Football 25 fever
Thursday, July 25, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Around 62% of American adults play video games, according to Comscore’s 2024 State of Gaming report. The report, put together in collaboration with Anzu, also revealed that 49% of the U.S. gaming population is Millennials, more than both Gen X […]
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Cynsiders
Winning Olympics Strategies
As brands and content creators work to stand out on social platforms during the Olympics, Will Trowbridge, founder and CEO of Saylor, an entertainment marketing agency, shares winning media and digital advertising practices. Why should online content consumption during the Olympics matter to marketers? Over 3 billion people watched the 2020 Tokyo Olympics […]
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Cynopsis: Esports
Cynopsis Esports 6/27/24: Elden Ring’s stunning DLC debut; FIFA partners with Rocket League; GameStop’s freefall
Cynopsis Best of the Best & Rising Star Awards Surprise! Entry deadline extension Didn’t get your entry in on time? Not to worry – we’ve extended our deadline just for you until July 10th! Whether you’re just starting a submission or looking to get the last few in, don’t wait a moment longer… ENTER NOW […]
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Cynopsis: Sports
Cynopsis Sports 06/25/24: LA Kings go back to the ’90s
Tuesday June 25, 2024 Good morning! It’s Tuesday, June 25, and this is your monthly Cynopsis sports newsletter. BIG 12 HAS BIG HOPES We’ve seen naming rights deals for bowl games, events and tournaments, but what about conferences? Yahoo Sports writes that the Big 12 is looking at a naming-rights partnership that’d be worth […]
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Cynsiders
Monumental Ideas for D.C.
Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite the mainstay in the Washington, D.C. sports scene. He’s the principal owner of the Washington Capitals, the Washington Wizards and its G League affiliate Capital City Go-Go, the Washington Mystics and the NBA 2K League Wizards District Gaming. Leonsis also […]
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Cynsiders
A Milestone Year for ONCE Mexico
This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos Brito Lavalle talks about changes over the years at the network, and beyond. How does reaction to programming differ in the US from Mexico? Content is the king so what keeps us relevant is our original programming either for the […]
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Cynopsis: Sports
Cynopsis Sports 05/28/24: The WBNA is on a roll
Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]
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Cynopsis: Esports
Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting
Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]
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