Topic

Sports Business

  • Cynopsis: Esports

    Cynopsis Esports 3/28/24: Riot shifts League esports strategy; Mid-major developers reign; Sentinels win big in Madrid

    Thursday March 28, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. League of Legends developer Riot Games is shifting its esports strategy to better support its franchise teams, including a minimum revenue share guarantees and opening up additional sponsorship categories for esports organizations. The changes, Riot President of […]

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  • Cynsiders

    Looking Forward With MLB Network

    It’s opening day for Major League Baseball, and MLB Network will air an unprecedented number live games this season, starting with a “Showcase” telecast of the Dodgers and Cardinals today, March 28 at 4p.  As the network enters its 16th season, Bill Morningstar, President MLB Network & MLB EVP Sponsorship Sales, talks about the beauty […]

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    Bringing Value to Streaming Subscribers

    With the average American subscriber paying almost $1K yearly on streaming subscriptions,  how can streaming platforms and advertisers work together to bring value to customers? Rob Davis, CMO and President at NOVUS, has some ideas. Learn from cable’s mistakes: don’t run too many ads. Broadcasters may have thought they were being clever, but consumers noticed the […]

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  • Cynsiders

    5 Keys to a Cozy Mystery Series

    Sally Lindsay, creator and star of the Acorn TV crime drama The Madame Blanc Mysteries, shares tips for creating a binge-worthy escapist crime drama. CREATE THE WORLD. When I initially had the idea for “The Madame Blanc Mysteries’ I knew that the first thing to do was to establish a genuine world around the lead character. […]

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  • Cynsiders

    The Surprises in “Armenia, My Home”

    “Armenia, My Home” celebrates the modern-day Armenian Republic and its people, and explores the nearly 3,000-year-old  past of the world’s first Christian nation. The documentary from filmmaker Andrew Goldberg, narrated by Andrea Martin (“Only Murders in the Building”), is airing on PBS Stations this week (check local listings) and here, Goldberg explains what makes to […]

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  • Cynopsis: Esports

    Cynopsis Esports 2/22/24: Embracer CEO causes uproar; Team owner sues Call of Duty League; Super Bowl ads shift away from gaming

    Thursday February 22, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Gaming conglomerate Embracer Group’s restructuring is in “the final stretch,” but the company’s messaging could use some major work moving forward after CEO Lars Wingefors said its No. 1 value is to “maximize shareholder value in any […]

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  • Cynsiders

    Doritos Goes for the Bold

    Doritos is using humor as a vehicle to drive a culture that sees people embrace bold nonconformity and rethink their personal biases. Head of Global Marketing for Doritos, Fernando Kahane, shares more about the groundbreaking campaign.   How did Doritos come up with the theme, “For the Bold in Everyone”?   Doritos has always been […]

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  • Cynopsis: Esports

    Cynopsis Esports 1/25/24: The Palworld Problem; Riot lays off 530 staff; 100 Thieves sells drink company

      Thursday January 25, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Developer Riot Games has laid off 530 workers, or 11% of its staff, in an effort to refocus on its core business after nearly doubling its employee base since 2019. The move, mirrored by dozens of […]

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  • Cynsiders

    VH1 Finds True Crime Stories

    VH1’s hit unscripted series, “My True Crime Story” is back, following ordinary people entangled in extraordinary schemes. Naimah Holmes, President of Hot Snakes Media, offers insights into how to find people with stories to tell, and bring them to the screen. How do you source these stories? The team and I were able to source […]

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  • Cynsiders

    Chicken of the Sea Capitalizes on a Pop Culture Moment

    Chicken of the Sea has partnered with Jessica Simpson for a campaign touting its new Wild Caught Tuna and Salmon packets. The fun spot references the time Simpson was famously, and adorably, confused by the brand’s packaging. But that was over 20 years ago – why enlist her now? Griffin Raasch, Director of Marketing at […]

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