Topic

Sports Business

  • Cynsiders

    A Milestone Year for ONCE Mexico

    This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos Brito Lavalle talks about  changes over the years at the network, and beyond. How does reaction to programming differ in the US from Mexico? Content is the king so what keeps us relevant is our original programming either for the […]

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  • Cynopsis: Sports

    Cynopsis Sports 05/28/24: The WBNA is on a roll

      Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]

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  • Cynopsis: Esports

    Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

    Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

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  • Cynsiders

    Pint-Sized Podcasts at Nick

    Creating podcasts for children requires more than just presenting age-appropriate fare. Alex Reeds, SVP, Growth & Operations, Nickelodeon Digital and Unscripted Studio, shares Nick’s secrets for success in a pint-sized world. What is Nick’s approach to podcasting, and how does it differ from others? Our approach for Nickelodeon’s preschool podcasts focuses on the intersection of […]

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  • Cynsiders

    Early Days of ESPN

    The Early Days of ESPN: 300 Daydreams and Nightmares is “surely is one of the great sports stories and arguably one of the great business stories, too,” says the book’s author, and ESPN’s founding executive producer, Peter Fox, who soldiered on despite critics’ insistence that an all-sports network could never work. Here, Fox shares five […]

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  • Cynopsis: Sports

    Cynopsis Sports 04/30/24: Your new Cynopsis Sports newsletter is here!

      Tuesday April 30, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. MEDIA RIGHTS NBCUniversal is planning to make a bid in the neighborhood of $2.5 billion per year for a package of NBA games that had been held by TNT, reports The Wall Street Journal. The exclusive negotiating […]

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  • Cynopsis: Esports

    Cynopsis Esports 4/25/24: Embracer plans to split; Fortnite feature courts controversy; Alliane rebrands

    Thursday April 25, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Gaming conglomerate Embracer Group plans to split into three entities as part of its ongoing course-correction, the company announced this week. Embracer, which noted the plan is still not set in stone, plans to spin off both tabletop […]

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  • Cynsiders

    With MoonBall Media, Two Athletes Step Into New Careers

    MoonBall Media, led by former World Series Champion Eric Hosmer and award-winning producer and former player Anthony Seratelli, launched in February with original unscripted programming, a weekly podcast, social media content and FAST channels. Seratelli shares how the two athletes transformed their professional baseball careers into a multi-faceted media company.    With production companies like […]

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  • Cynsiders

    Cognitiv Goes OOH to Showcase the Power of AI

    Cognitiv went big with its first brand campaign, showing agencies and brands the power of AI, using deep learning OOH technology from Billups. Justine Frostad, SVP of Marketing at Cognitiv, shares the details. What prompted Cognitiv to launch their first brand campaign? Cognitiv has been bringing the incredible power of deep learning to advertising since […]

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  • Cynsiders

    AI’s Role in Media Buying and Planning

    What role can – and should – AI play in media buying and planning? Heather Petaccio, CEO at Adwanted USA,  shares her point of view on the opportunities and concerns about AI tools. How should companies approach the use of AI? AI can be used for many departments within their organizations. Marketing teams can quickly […]

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