Cynopsis Archives - Page 5 of 42

With MoonBall Media, Two Athletes Step Into New Careers

MoonBall Media, led by former World Series Champion Eric Hosmer and award-winning producer and former player Anthony Seratelli, launched in February with original unscripted programming, a weekly podcast, social media content and FAST channels. Seratelli shares how the two athletes transformed their professional baseball careers into a multi-faceted media company. With production companies like […]

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Cognitiv Goes OOH to Showcase the Power of AI

Cognitiv went big with its first brand campaign, showing agencies and brands the power of AI, using deep learning OOH technology from Billups. Justine Frostad, SVP of Marketing at Cognitiv, shares the details. What prompted Cognitiv to launch their first brand campaign? Cognitiv has been bringing the incredible power of deep learning to advertising since […]

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AI’s Role in Media Buying and Planning

What role can – and should – AI play in media buying and planning? Heather Petaccio, CEO at Adwanted USA, shares her point of view on the opportunities and concerns about AI tools. How should companies approach the use of AI? AI can be used for many departments within their organizations. Marketing teams can quickly […]

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Cynopsis: Esports

Cynopsis Esports 3/28/24: Riot shifts League esports strategy; Mid-major developers reign; Sentinels win big in Madrid

Thursday March 28, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. League of Legends developer Riot Games is shifting its esports strategy to better support its franchise teams, including a minimum revenue share guarantees and opening up additional sponsorship categories for esports organizations. The changes, Riot President of […]

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Looking Forward With MLB Network

It’s opening day for Major League Baseball, and MLB Network will air an unprecedented number live games this season, starting with a “Showcase” telecast of the Dodgers and Cardinals today, March 28 at 4p. As the network enters its 16th season, Bill Morningstar, President MLB Network & MLB EVP Sponsorship Sales, talks about the beauty […]

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Bringing Value to Streaming Subscribers

With the average American subscriber paying almost $1K yearly on streaming subscriptions, how can streaming platforms and advertisers work together to bring value to customers? Rob Davis, CMO and President at NOVUS, has some ideas. Learn from cable’s mistakes: don’t run too many ads. Broadcasters may have thought they were being clever, but consumers noticed the […]

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5 Keys to a Cozy Mystery Series

Sally Lindsay, creator and star of the Acorn TV crime drama The Madame Blanc Mysteries, shares tips for creating a binge-worthy escapist crime drama. CREATE THE WORLD. When I initially had the idea for “The Madame Blanc Mysteries’ I knew that the first thing to do was to establish a genuine world around the lead character. […]

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The Surprises in “Armenia, My Home”

“Armenia, My Home” celebrates the modern-day Armenian Republic and its people, and explores the nearly 3,000-year-old past of the world’s first Christian nation. The documentary from filmmaker Andrew Goldberg, narrated by Andrea Martin (“Only Murders in the Building”), is airing on PBS Stations this week (check local listings) and here, Goldberg explains what makes to […]

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Cynopsis: Esports

Cynopsis Esports 2/22/24: Embracer CEO causes uproar; Team owner sues Call of Duty League; Super Bowl ads shift away from gaming

Thursday February 22, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Gaming conglomerate Embracer Group’s restructuring is in “the final stretch,” but the company’s messaging could use some major work moving forward after CEO Lars Wingefors said its No. 1 value is to “maximize shareholder value in any […]

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Doritos Goes for the Bold

Doritos is using humor as a vehicle to drive a culture that sees people embrace bold nonconformity and rethink their personal biases. Head of Global Marketing for Doritos, Fernando Kahane, shares more about the groundbreaking campaign. How did Doritos come up with the theme, “For the Bold in Everyone”? Doritos has always been […]

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