Sports Business
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Cynopsis Sports Media Awards
The Sports Media Awards honor the best in sports programming, marketing, and talent, celebrating the innovators and leaders shaping the industry. From standout hosts to groundbreaking campaigns, this program recognizes excellence across all platforms.
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CES 2025
Retail Media, News, and Next-Gen Advertising Take Center Stage at CES
CES may be about seeing the most cutting edge consumer tech, but Consumer Technology Association CEO, Gary Shapiro, wants attendees to see the personal connections, too.
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Cynsiders
Adjusting Priorities in Advertising
Eden Collective, a consultancy of senior media strategists dedicated to bridging the gap between short–term performance and long–term brand strategy and outcomes, aims to deliver unbiased, actionable recommendations using advanced data science and analytics. Alison Monk, CEO of Eden and a a go-to voice in the startup world for paid media and measurement, offers her […]
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Cynopsis: Sports
Cynopsis Sports 12/31/24: NBA’s Slam Dunk
Tuesday December 31, 2024 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. NETFLIX’S NEXT SPORTS MOVE Netflix is just getting warmed up when it comes to its live sports strategy. The streamer is coming off hosting the Jake Paul vs Mike Tyson boxing match, two NFL Christmas Day games […]
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Cynsiders
Drew Lachey Brings it Home in “Date My House”
From pop sensation to DIY inspiration, Drew Lachey is bringing his creative talents to a whole new stage—the home. As the host of “Date My House,” The Design Networks’s latest home improvement series, Lachey combines his passion for making spaces functional and inviting with practical DIY tips. Drew shares with Cynopsis the heartwarming mission behind […]
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Cynsiders
The Hidden Influence: How Emotions Drive our Choices
Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO Pedro Almeida – a former professor who has spent his career studying decision-making – explains why that matters to advertisers. Why is understanding emotional effectiveness so important to decision-making? We know that a great deal of how we make decisions […]
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Cynopsis: Sports
Cynopsis Sports 11/26/24: Jason Kelce is ready for late night
Tuesday November 26, 2024 Good morning! It’s Tuesday, November 26, and this is your monthly Cynopsis sports newsletter. NBA, WARNER BROS. DISCOVERY SHAKE HANDS The legal dispute between the NBA and Warner Bros. Discovery has been resolved. WBD and TNT Sports previously argued that they reserved the right to match any agreement the […]
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Cablefax 100
Another year brings another opportunity to nominate for the Cablefax 100 Awards! This prestigious honor and annual magazine spotlight the most influential executives who have propelled the media, cable, and broadband industry forward. Help us celebrate these exceptional trailblazers, whose leadership and dedication consistently set new standards.
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CTV Connect
AdExchanger, Cynopsis, AdMonsters, and Chief Marketer will join forces once again to welcome over 500 decision-makers from across the U.S., united by a common goal: accelerating the growth of connected TV. Join us as we delve into key topics like measurement, audience engagement, artificial intelligence, budgeting for success, transparency, and more.
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Cynsiders
Weigel Networks Get in the Holiday Spirit
Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St. Louis” on MOVIES!, to Christmas episodes of “Alfred Hitchcock Presents” on MeTV and “The Mary Tyler Moore Show” on Catchy Comedy. Neal Sabin, Vice-Chairman, Weigel Broadcasting, talked to Cynopsis about Santa-themed strategy. What audience reaction do you get for this […]
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