Sports Business
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Cynsiders
The Untold ROI of Investing in Women’s Sports
2024 is the year for advertisers to capitalize on the growing momentum of women’s sports, unlocking untapped potential and maximizing spend in a rapidly expanding market. Natasha Sinagoga, VP of Local Sales at Ampersand, offers her insights on the opportunities for marketers who want to play ball. As the spotlight intensifies on women’s sports, […]
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Top Women in Media Awards Gala
Honoring the exceptional achievements and contributions of female leaders across various sectors, Cynopsis’ Top Women in Media Awards Gala shines a spotlight on those who have made a significant impact in their respective fields. From executives and innovators to content creators and marketers, this ceremony acknowledges the diverse talents and expertise of women shaping the […]
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BIG TV Industry Meet-Up Plus Best of the Best and Rising Star Awards
Due to demand, we are adding a special networking event the day before the 2024 BIG TV Conference in NYC. Come join us on September 17th to connect over lunch, engage in meaningful conversation, and build valuable relationships. Plus, be a part of the Best of the Best Awards celebration. Save the date and see […]
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Cynsiders
5 Tips for Thriving in the World of TV Distribution
In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a leader in the TV distribution industry for over twenty years, Patricia Jasin has firsthand experience of the obstacles and challenges the business faces. The executive overseeing syndication and sales strategy for WBD in LATAM offers five tips for thriving in […]
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Cynsiders
How Brands Can Engage Teens on Streaming
Streaming ads struggle to resonate with US teens – only 9% of teens find the best ads on streaming services compared to 27% on YouTube, according to a new report, “Precise Advertiser Report: Teens and Youth,” from Precise TV and Giraffe Insights. How can brands engage with teens? Denis Crushell, Precise TV’s COO, offers his […]
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Cynsiders
OOH: Brighter and Smarter
The global Out-of-Home advertising market is evolving rapidly and is set for a major transformation, according to DataM Intelligence’s new market report. Fueled by the increasing adoption of digital formats, particularly digital billboards, and innovative mediums such as vehicle wrapping and transit advertising, the market is set to cross $11 billion by 2030, growing at […]
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Cynopsis: Sports
Cynopsis Sports 08/27/24: Cooper Flagg shoes ’em what he’s got
Tuesday August 27, 2024 Good morning! It’s Tuesday, August 27, and this is your monthly Cynopsis sports newsletter. FUBO’S CINDERELLA STORY Fubo’s bid to halt the launch of Venu Sports was approved by the U.S. District Court, Southern District of New York. The Disney, Fox and Warner Bros. Discovery JV was set to launch […]
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Cynsiders
No Audibles for Omaha Productions
You’ve seen the hit “Monday Night Football” simulcasts featuring Peyton and Eli Manning. There’s “Quarterback” on Netflix and documentaries touching on some of sports’ iconic moments and figures. But the company behind all that was born from a phrase Manning used to change up a play: “Omaha.” Omaha Productions, the media company created by Super […]
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Cynopsis: Esports
Cynopsis Esports 8/22/24: Backyard Sports is back; gaming audience to hit 3.4B; Gamescom’s top reveals
Thursday, August 22, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Newzoo’s latest Global Games Market Report forecasts almost $188 billion in revenue in 2024, a 2.1% increase year-over-year despite upheaval in the games industry’s jobs market. PC gaming is leading the charge in YoY growth, with a 4% improvement in […]
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Cynsiders
2024 Election Advertising Trends: Here’s What’s Happening with Out of Home
By Lindsay Kramer, OUTFRONT Client Strategy and Solution, and Lani Ferro, OUTFRONT Media Government Affairs With the many unprecedented elements of the presidential race resolved, the 2024 election cycle has officially shifted into high gear. Here are five trends we’re seeing that show OOH is a leader in helping to create the moments that […]
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