Cynopsis Archives - Page 3 of 42

5 Tips for Thriving in the World of TV Distribution

In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a leader in the TV distribution industry for over twenty years, Patricia Jasin has firsthand experience of the obstacles and challenges the business faces. The executive overseeing syndication and sales strategy for WBD in LATAM offers five tips for thriving in […]

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How Brands Can Engage Teens on Streaming

Streaming ads struggle to resonate with US teens – only 9% of teens find the best ads on streaming services compared to 27% on YouTube, according to a new report, “Precise Advertiser Report: Teens and Youth,” from Precise TV and Giraffe Insights. How can brands engage with teens? Denis Crushell, Precise TV’s COO, offers his […]

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OOH: Brighter and Smarter

The global Out-of-Home advertising market is evolving rapidly and is set for a major transformation, according to DataM Intelligence’s new market report. Fueled by the increasing adoption of digital formats, particularly digital billboards, and innovative mediums such as vehicle wrapping and transit advertising, the market is set to cross $11 billion by 2030, growing at […]

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Cynopsis: Sports

Cynopsis Sports 08/27/24: Cooper Flagg shoes ’em what he’s got

Tuesday August 27, 2024 Good morning! It’s Tuesday, August 27, and this is your monthly Cynopsis sports newsletter. FUBO’S CINDERELLA STORY Fubo’s bid to halt the launch of Venu Sports was approved by the U.S. District Court, Southern District of New York. The Disney, Fox and Warner Bros. Discovery JV was set to launch […]

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No Audibles for Omaha Productions

You’ve seen the hit “Monday Night Football” simulcasts featuring Peyton and Eli Manning. There’s “Quarterback” on Netflix and documentaries touching on some of sports’ iconic moments and figures. But the company behind all that was born from a phrase Manning used to change up a play: “Omaha.” Omaha Productions, the media company created by Super […]

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Cynopsis: Esports

Cynopsis Esports 8/22/24: Backyard Sports is back; gaming audience to hit 3.4B; Gamescom’s top reveals

Thursday, August 22, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Newzoo’s latest Global Games Market Report forecasts almost $188 billion in revenue in 2024, a 2.1% increase year-over-year despite upheaval in the games industry’s jobs market. PC gaming is leading the charge in YoY growth, with a 4% improvement in […]

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2024 Election Advertising Trends: Here’s What’s Happening with Out of Home

By Lindsay Kramer, OUTFRONT Client Strategy and Solution, and Lani Ferro, OUTFRONT Media Government Affairs With the many unprecedented elements of the presidential race resolved, the 2024 election cycle has officially shifted into high gear. Here are five trends we’re seeing that show OOH is a leader in helping to create the moments that […]

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Cynopsis: Sports

Cynopsis Sports 07/30/24: Olympics ads scoring for NBCU

Tuesday July 30, 2024 Good morning! It’s Tuesday, July 30, and this is your monthly Cynopsis sports newsletter. THE GAMES HAVE BEGUN Three days in, advertisements during the Paris Olympics on NBCUniversal are providing higher attention (+18%), greater message recall (+33%) and an increased likelihood to search (+67%) on linear than competitive broadcast/cable television, […]

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Cynopsis: Esports

Cynopsis Esports 7/25/24: Comscore + Newzoo’s latest gaming reports; Game Pass price hikes; College Football 25 fever

Thursday, July 25, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Around 62% of American adults play video games, according to Comscore’s 2024 State of Gaming report. The report, put together in collaboration with Anzu, also revealed that 49% of the U.S. gaming population is Millennials, more than both Gen X […]

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Winning Olympics Strategies

As brands and content creators work to stand out on social platforms during the Olympics, Will Trowbridge, founder and CEO of Saylor, an entertainment marketing agency, shares winning media and digital advertising practices. Why should online content consumption during the Olympics matter to marketers? Over 3 billion people watched the 2020 Tokyo Olympics […]

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