Topic

Sports Business

  • Cynsiders

    Fantasy Meets Reality TV in Tune in Tomorrow

    The “wibbly-wobbly” nature of reality television is explored – and taken to a fantastical new level – in Tune in Tomorrow, a novel by veteran entertainment journalist Randee Dawn that comes out August 16. Here, she offers her take on the genre, and its impact on viewers. By Randee Dawn What’s the inspiration behind this […]

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  • Cynopsis: Esports

    07/21/22: Nike and Rocket League are aligning

      Thursday July 21, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Psyonix and Nike gassed up a team-up, and will bring the new Nike Air Zoom Mercurial football boot into Rocket League. With the partnership, a Nike Air Zoom Mercurial Invitational tournament will now run on July 22, hosted […]

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  • Cynopsis: Esports

    07/14/22: Capcom is upping the hype for Street Fighter at Evo

      Thursday July 14, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. As EVO prepares to make its live return to Las Vegas, event organizers announced the addition of Capcom’s Street Fighter 6 to the festivities from Aug. 5-7 in Las Vegas at the Mandalay Bay Resort & Casino. In […]

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  • Cynsiders

    Meeting the Need for Diversity in Media

    Yahoo’s Multimedia Journalism Fellowship Program, launched last year, returns in 2022 in partnership with the National Association of Black Journalists (NABJ), National Association of Hispanic Journalists (NAHJ), and Asian American Journalists Association (AAJA). The fellowship provides mentorship, development and opportunities for up-and-coming journalists who offer representation of news coverage, and more inclusive content that reflects […]

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  • Cynopsis: Esports

    07/07/22: NBCU flies with Rally Cry

      Thursday July 7, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. NBCUniversal is targeting an esports play through its subdivision NBC Sports Next and SportsEngine, partnering with youth and amateur esports hosting platform Rally Cry to launch a national youth esports tournament series designed for players ages 13-18 to […]

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  • Cynopsis: Esports

    07/01/22: USC and UCLA revived college expansion with an unexpected move to the Big 10

    Friday July 1, 2022 A radical shift in the college sports landscape sees USC and UCLA, two of the Pac-12’s flagship programs, reportedly planning to leave the conference for the Big Ten as early as 2024, according to multiple reports, which state that the process is already underway and an announcement could come within the […]

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  • Cynsiders

    Hershey: Taking Pride in a Culture of Belonging

    A SeeHer Series Diversity and inclusion have always been hallmarks of The Hershey Company’s culture. The snack maker’s commitment to a society without bias is broad and deep, and it has been in the forefront of efforts to drive equity in its workplace and communities. Hershey has created Business Resource Groups (BRGs) to open dialogue […]

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  • Cynopsis: Esports

    06/30/22: Sony is launching a new gaming line with a trio of deals with esports events

      Thursday June 30, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Sony Electronics is launching its new gaming gear brand with a trio of high-profile deals that will include monitors and headsets, among other products. With the launch, the company’s new INZONE brand tied up partnerships with the Evolution […]

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  • Cynopsis: Esports

    06/29/22: The PGA TOUR and DP World Tour deepened their alliance

    Wednesday June 29, 2022 The DP World Tour and the PGA TOUR are deepening their ties, locking in a new 13-year operational joint venture partnership. The partnership will run through to 2035, with the PGA TOUR increasing its existing stake in European Tour Productions from 15 percent to 40 percent, while leveraging the DP World […]

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  • Cynsiders

    AT&T Steps Up to the Plate for Women’s Sports

    A See-Her Series By Mark Wright, Vice President, Media Services and Sponsorships, AT&T In 2019, SeeHer launched the SeeHer in Sports initiative to increase the visibility, distribution, and portrayal of women and girls in sports. A critical partner in that launch was AT&T, one of the first SeeHer members to use the Gender Equality Measure® […]

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